# youngsters, before you get off my lawn, explain Ed Hardy **URL:** \ **Category:** Cafe Society\ **Created:** [September 14, 2009, 6:52pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063 "2009-09-14T18:52:04Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Unintentionally\_Blank](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/unintentionally_blank/32/5418_2.png) [@Unintentionally\_Blank](https://boards.straightdope.com/u/Unintentionally_Blank)\ **Post date:** [September 14, 2009, 6:52pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/1 "2009-09-14T18:52:04Z")
So, my first exposure to Ed Hardy was some kinda comment about how uncool it was (something like: ‘look at the schmuck in the Ed Hardy shirt’) I see two people later wearing colorful tattoo-rockabilly-Sailor Jerry kinda shirts with ‘Ed Hardy’ prominently advertised across them and figured it was part of my progression into old fogeydom\*. So. Is it something I need to pay attention to? Something that, as a 40 year old, I’m too old to wear? Is it kinda like calling ‘flairs’ (cool), bellbottoms? (uncool) (along with me as a parent learning how to google Bakugan phonetically. If you spell it like it sounds, all you get are parents posting about ‘what’s this damn toy my kid wants, and how do you spell it?’) ---
**Author:** ![Jodi](https://avatars.discourse-cdn.com/v4/letter/j/7feea3/32.png) [@Jodi](https://boards.straightdope.com/u/Jodi)\ **Post date:** [September 14, 2009, 7:17pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/2 "2009-09-14T19:17:46Z")
Well, I too am 40 so take this with an enormous grain of salt: AFAICT, Ed Hardy is what Uncool People think is Cool. IOW, if you like or wear Ed Hardy, you are definitonally Not Cool, though you might (wrongly) think you’re cool. Ever seen Real Housewives of New Jersey, where the big haired twangy voice housewives show off their godawful gold-leafed and marble McMansions? It’s like that: Something the owner/wearer thinkst is tasteful/cool, but many others think is not. It’s like the Chavs and Burberry in England – a brand that is associated with people who are maybe not themselves the acme of good taste. Jon Gosselin loves Ed Hardy, which pretty much explains the whole vibe if you know who he is, and tells you nothing if you don’t. BTW, there is obviously quite a bit of reverse snobbery in this, and it’s not necessarily my own opinion – I’m not in the demo and couldn’t give a shit about EH either way – but that’s the word on the street as I understand it. ---
**Author:** ![Commander\_Keen](https://avatars.discourse-cdn.com/v4/letter/c/e8c25b/32.png) [@Commander\_Keen](https://boards.straightdope.com/u/Commander_Keen)\ **Post date:** [September 14, 2009, 7:22pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/3 "2009-09-14T19:22:11Z")
This basically covers it: [http:/ / stuffwhitepeoplelike. com/2009/04/13/124-hating-people-who-wear-ed-hardy/](http:// stuffwhitepeoplelike .com/ 2009/04/13/124-hating-people-who-wear-ed-hardy/) Mod note: There’s some seriously racist shit in the comments on that link. It’s not NSFW, but you should probably think about whether you want to read it or not before you go to the site. ---
**Author:** ![Unintentionally\_Blank](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/unintentionally_blank/32/5418_2.png) [@Unintentionally\_Blank](https://boards.straightdope.com/u/Unintentionally_Blank)\ **Post date:** [September 14, 2009, 7:24pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/4 "2009-09-14T19:24:42Z")
\ Gotcha. It seemed similar to Sailor Jerry (mentioned in the OP) which has some interesting history (and is a GREAT RUM), so I wondered if there was anything deeper. If it, like Sailor Jerry, had a history, or if it was a carefully calculated marketing brand™. Especially since ed hardy’s website was majorly borked when I tried going there. ( [http://www.hardylife.com/default.aspx](http://www.hardylife.com/default.aspx) ) Which in and of itself, could be a life choice, I dunno. ---
**Author:** ![Jelly\_Roll](https://avatars.discourse-cdn.com/v4/letter/j/8e7dd6/32.png) [@Jelly\_Roll](https://boards.straightdope.com/u/Jelly_Roll)\ **Post date:** [September 14, 2009, 7:26pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/5 "2009-09-14T19:26:16Z")
I think Ed Hardy used to be cool. From what I can gather, it was a line of really, really expensive t-shirts, hoodies, and the like. Because of the price, not many people wore Ed Hardy, and if you were wearing EH, then everyone knew you spent way too much on your t-shirt. But now EH designs have been licensed out to appear on just about everything (sneakers, purses, etc.) and it seems like everyone is wearing EH (or EH knock offs), so it’s not cool anymore. ---
**Author:** ![ianjohnson](https://avatars.discourse-cdn.com/v4/letter/i/a3d4f5/32.png) [@ianjohnson](https://boards.straightdope.com/u/ianjohnson)\ **Post date:** [September 14, 2009, 7:28pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/6 "2009-09-14T19:28:59Z")
Tattoo style art is an anti-establishment, underground, subculture aesthetic. If you sell it in a mall with a brand on it, then it is the complete opposite. If you want to wear a shirt like that and be cool, at the very least it can’t contain advertising - “This is an Ed Hardy Shirt!”. It should be a real designer shirt which was handpainted by an artist (not screened) and cost $400 from a boutique on Robertson Blvd, or it should contain obscene words or images to show that you are not someone who cares about what “polite society” considers appropriate. ---
**Author:** ![Unintentionally\_Blank](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/unintentionally_blank/32/5418_2.png) [@Unintentionally\_Blank](https://boards.straightdope.com/u/Unintentionally_Blank)\ **Post date:** [September 14, 2009, 7:29pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/7 "2009-09-14T19:29:30Z")
> [@Jelly\_Roll](#): > > I think Ed Hardy used to be cool. From what I can gather, it was a line of really, really expensive t-shirts, hoodies, and the like. Because of the price, not many people wore Ed Hardy, and if you were wearing EH, then everyone knew you spent way too much on your t-shirt. > > But now EH designs have been licensed out to appear on just about everything (sneakers, purses, etc.) and it seems like everyone is wearing EH (or EH knock offs), so it’s not cool anymore. See, now this is good info. It tells me I’m so far out of touch that something goes through it’s ‘birth’, ‘discovery as cool’, ‘blatant whoring for money’ and ‘now uncool’ phases before I’m even aware of it’s existence. Perhaps I’ll get in on the revival/nostalgia part of the lifecycle. And it’s cool like _crocks_ are cool. ---
**Author:** ![pravnik](https://avatars.discourse-cdn.com/v4/letter/p/8edcca/32.png) [@pravnik](https://boards.straightdope.com/u/pravnik)\ **Post date:** [September 14, 2009, 7:38pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/8 "2009-09-14T19:38:25Z")
[Don Ed Hardy](http://en.wikipedia.org/wiki/Ed_Hardy) is a real person and was a student of the real “Sailor Jerry” Collins. He’s one of the most well known and influential tattoo artists in the world. The “Ed Hardy” line of clothes are licensed to use his name and some of his his tattoo images. Some tattoo artists I know find it a little distasteful that he’s capitalizing on his name in his later years, but he’s reportedly pulling in millions over it. ---
**Author:** ![Push\_You\_Down](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/push_you_down/32/9095_2.png) [@Push\_You\_Down](https://boards.straightdope.com/u/Push_You_Down)\ **Post date:** [September 14, 2009, 7:43pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/9 "2009-09-14T19:43:09Z")
Ed Hardy wear was cool in LA for 15 minutes. Now it is in the realm of douche wear. Jon Goslein… I’m looking right at you. ---
**Author:** ![choie](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/choie/32/7829_2.png) [@choie](https://boards.straightdope.com/u/choie)\ **Post date:** [September 14, 2009, 7:53pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/10 "2009-09-14T19:53:50Z")
I … have never heard of Ed Hardy. I do not think this is a bad thing, but I do feel awfully old now. > [@Commander\_Keen](#): > > This basically covers it: > > (snipped to remove the StuffWhitePeopleLike URL - choie) **Commander Keen** , I don’t think that link is work- or mind-safe. The Ed Hardy post itself is all right, but the comments are abysmal, ugh. (Man, I thought YouTube comments were bad!) I’ve reported the post so maybe a mod will label that link for you. 🙂 ---
**Author:** ![torie](https://avatars.discourse-cdn.com/v4/letter/t/77aa72/32.png) [@torie](https://boards.straightdope.com/u/torie)\ **Post date:** [September 14, 2009, 8:04pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/11 "2009-09-14T20:04:52Z")
Two of my best friends IRL love Ed Hardy. They also love tattoos and tattoo designs in general. I have to admit that some of the Ed Hardy stuff is really neat looking, although if I ever spend that much on a simple T-shirt, you have permission to shoot me in the head. The problem you run into is that it gets trendy and then you can’t tell the people who are wearing it for the aesthetic from the people who bought it to fit in. Ed Hardy is a respected name amongst tattoo enthusiasts and it bothers some to see untatted guys with no knowledge of the man and his work putzing around in the shirt they got because their friends had one. It seems to have gotten really big during the “Rock of Love” era of VH1. Christian Audidididihgldkshlgskdhglh (or whatever) started appearing on the shows in some faculty or another. Then Ed Hardy became required wear for everyone trying to get with Bret Michaels. That’s the first time I remember it being represented in the mainstream. ---
**Author:** ![Cat\_Fight](https://avatars.discourse-cdn.com/v4/letter/c/90ced4/32.png) [@Cat\_Fight](https://boards.straightdope.com/u/Cat_Fight)\ **Post date:** [September 14, 2009, 8:26pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/12 "2009-09-14T20:26:50Z")
Ed Hardy clothing is like a bad tattoo, only you can’t even claim that you got it when you were dumb and young because, beyond plunking down too much money for it in the first place, you make a (bad) choice every time you put it on. Unlike some other fashion brands or trends, visually, it just screams obnoxious, from the loud prints of women fucking dragons under a sea of sparkles to the almost instant mass production – it took maybe three months after I first heard to Ed Hardy for me to come face-to-face with a shelf full of Ed Hardy perfume, bikinis and underwear. Even Hello Kitty branding doesn’t spread that quickly! It doesn’t help that designer Christian Audigier seems like quite a douche himself. ---
**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\ **Post date:** [September 14, 2009, 8:51pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/13 "2009-09-14T20:51:12Z")
Just my opinion but the first time I saw Ed Hardy clothing I immediately thought it was the X-Games teen athlete du-jour’s new clothing line available in your nearest Target’s boys department. ---
**Author:** ![corkboard](https://avatars.discourse-cdn.com/v4/letter/c/e9bcb4/32.png) [@corkboard](https://boards.straightdope.com/u/corkboard)\ **Post date:** [September 14, 2009, 9:04pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/14 "2009-09-14T21:04:38Z")
Wow- I just determined that I am an Old Fart. Officially. I’ve only heard of Ed Hardy on these boards and never cared enough to research what the stuff looked like. So I just googled it, and holy shit, that is some ugly clothing. I can comfortably say I’ve never seen it before, so it is a trend that has completely passed me by. I used to think I was one cool hip cat; not so any longer. But to the extent that being cool and aware means I’d have to be exposed to those god-awful designs, I’m sort of happy I’m clueless. ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [September 15, 2009, 2:39am UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/15 "2009-09-15T02:39:20Z")
Sooo…this isn’t about the pro wrestler, then? ---
**Author:** ![cainxinth](https://avatars.discourse-cdn.com/v4/letter/c/7bcc69/32.png) [@cainxinth](https://boards.straightdope.com/u/cainxinth)\ **Post date:** [September 17, 2009, 3:29am UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/16 "2009-09-17T03:29:57Z")
From **Commander Keen** ’s link: > [@](#): > > To put this in proper perspective, Ed Hardy is so hated that it cannot be worn ironically. This is no small feat. As it stands, the only other entries in this category are Nazi Uniforms, Ku Klux Klan Robes, and self-tanner. Hilariously accurate. ---
**Author:** ![Commander\_Keen](https://avatars.discourse-cdn.com/v4/letter/c/e8c25b/32.png) [@Commander\_Keen](https://boards.straightdope.com/u/Commander_Keen)\ **Post date:** [September 17, 2009, 4:51am UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/17 "2009-09-17T04:51:39Z")
> [@choie](#): > > I … have never heard of Ed Hardy. I do not think this is a bad thing, but I do feel awfully old now. > > **Commander Keen** , I don’t think that link is work- or mind-safe. The Ed Hardy post itself is all right, but the comments are abysmal, ugh. (Man, I thought YouTube comments were bad!) > > I’ve reported the post so maybe a mod will label that link for you. 🙂 Sorry about that, I didn’t look at the comments beforehand. The blog itself seems fairly tame, I’m not sure why it attracts that kind of idiocy. EDIT: I guess a blog dedicated to “stuff white people like” would inevitably get all sorts of undesirable comments, even though the site itself is obviously joking. ---
**Author:** ![Unintentionally\_Blank](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/unintentionally_blank/32/5418_2.png) [@Unintentionally\_Blank](https://boards.straightdope.com/u/Unintentionally_Blank)\ **Post date:** [September 17, 2009, 12:55pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/18 "2009-09-17T12:55:44Z")
> [@Commander\_Keen](#): > > Sorry about that, I didn’t look at the comments beforehand. The blog itself seems fairly tame, I’m not sure why it attracts that kind of idiocy.. Because it’s on the Intertubes, silly! ---
**Author:** ![Khadaji](https://avatars.discourse-cdn.com/v4/letter/k/9e8a1a/32.png) [@Khadaji](https://boards.straightdope.com/u/Khadaji)\ **Post date:** [September 17, 2009, 1:41pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/19 "2009-09-17T13:41:43Z")
I’m so uncool that I have never even heard of Ed Hardy. But I never pay attention to the new bands anyway… ---
**Author:** ![Delly](https://avatars.discourse-cdn.com/v4/letter/d/85f322/32.png) [@Delly](https://boards.straightdope.com/u/Delly)\ **Post date:** [September 19, 2009, 11:22pm UTC](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063/20 "2009-09-19T23:22:08Z")
I have a few bits & pieces from the ed hardy line - I just got them cos I liked the designs and I’d never get the real thing… now Im all uncool :dubious: [Next page](https://boards.straightdope.com/t/youngsters-before-you-get-off-my-lawn-explain-ed-hardy/510063.md?page=2)