# Zima is dead and society is to blame

**URL:** <https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480>\
**Category:** Cafe Society\
**Created:** [December 3, 2008, 8:08am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480 "2008-12-03T08:08:42Z")\
**Posts on this page:** 20\
**Page:** 4

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**Author:** ![Freudian\_Slip\_1](https://avatars.discourse-cdn.com/v4/letter/f/f475e1/32.png) [@Freudian\_Slip\_1](https://boards.straightdope.com/u/Freudian_Slip_1)\
**Post date:** [December 3, 2008, 9:26pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/61 "2008-12-03T21:26:29Z")

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I used to drink Zima and Midori. Fortunately, it was a very brief phase in my life 😃

Guess it’s not a surprise, though … I’ve only recently found ONE beer that I like. Not a fan of a big hops flavor at all … (perhaps that’s why I would drink Zima?)

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**Author:** ![astro](https://avatars.discourse-cdn.com/v4/letter/a/9dc877/32.png) [@astro](https://boards.straightdope.com/u/astro)\
**Post date:** [December 3, 2008, 9:34pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/62 "2008-12-03T21:34:13Z")

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> [@Freudian\_Slip](#):
>
> I used to drink Zima and Midori. Fortunately, it was a very brief phase in my life 😃
> 
> Guess it’s not a surprise, though … I’ve only recently found ONE beer that I like. Not a fan of a big hops flavor at all … (perhaps that’s why I would drink Zima?)

Let me guess - Peroni?

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**Author:** ![Wile\_E](https://avatars.discourse-cdn.com/v4/letter/w/c37758/32.png) [@Wile\_E](https://boards.straightdope.com/u/Wile_E)\
**Post date:** [December 3, 2008, 9:40pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/63 "2008-12-03T21:40:43Z")

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> [@Happy\_Lendervedder](#):
>
> Yeah, that was kind of an important ‘G’ I left out. 😃 Although, come to think of it, either way would make sense. Sort of.
> 
> “Hold on, honey. I gotta finish getting drunk. Luckily I’m drinking a Zima, so there’s no foam and I can slam it faster. While you wait, please enjoy the rhythmic stylings of my thumb.”

That was not what I was picturing when I read your comment on using the bottles for boning. I did think that you may have had really small … nevermind.

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**Author:** ![Ann\_Onimous](https://avatars.discourse-cdn.com/v4/letter/a/ea5d25/32.png) [@Ann\_Onimous](https://boards.straightdope.com/u/Ann_Onimous)\
**Post date:** [December 3, 2008, 10:02pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/64 "2008-12-03T22:02:04Z")

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My ex-boyfriend drank Zima. It smelled like crap. I never could get the guts to try the stuff.

Now Zima is gone and my ex is in prison. They’re both exactly where they belong.

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**Author:** ![Tristan](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tristan/32/18058_2.png) [@Tristan](https://boards.straightdope.com/u/Tristan)\
**Post date:** [December 3, 2008, 10:12pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/65 "2008-12-03T22:12:32Z")

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My father-in-law drinks Zima.

I am fully prepared to print and mail him that article every day for the next month or so. heheh

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**Author:** ![Jenaroph](https://avatars.discourse-cdn.com/v4/letter/j/e8c25b/32.png) [@Jenaroph](https://boards.straightdope.com/u/Jenaroph)\
**Post date:** [December 3, 2008, 10:21pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/66 "2008-12-03T22:21:59Z")

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> [@NicePete](#):
>
> Very well, we’ll be arresting them too.
> 
> /Detective Parson

It’s a fair cop.  
We had a couple of bottles of Zima in our basement fridge for about 12 years. Nobody wanted to drink it.

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**Author:** ![Jolly\_Roger](https://avatars.discourse-cdn.com/v4/letter/j/91b2a8/32.png) [@Jolly\_Roger](https://boards.straightdope.com/u/Jolly_Roger)\
**Post date:** [December 3, 2008, 10:31pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/67 "2008-12-03T22:31:00Z")

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> [@Happy\_Lendervedder](#):
>
> BONGING in college. Not boning. :o

I was going to ask what boning was especially when he mentioned the thumb in the hole thing. But of course i have a dirty mind.

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**Author:** ![photopat](https://avatars.discourse-cdn.com/v4/letter/p/e95f7d/32.png) [@photopat](https://boards.straightdope.com/u/photopat)\
**Post date:** [December 3, 2008, 10:33pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/68 "2008-12-03T22:33:49Z")

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I never tried it. My only Zima recollection is Dennis Miller tasting one (or water in a Zima bottle) during Weekend Update and saying it tasted like Zhit.

I did try Crystal Pepsi once and found it to be utterly devoid of any redeeming characteristics.

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**Author:** ![wonky](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/wonky/32/393_2.png) [@wonky](https://boards.straightdope.com/u/wonky)\
**Post date:** [December 4, 2008, 12:45am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/69 "2008-12-04T00:45:14Z")

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I rarely drink alcohol, but I think I liked Zima as well as I’ve liked any drink that wasn’t an amaretto sour or a mudslide.

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**Author:** ![Beware\_of\_Doug](https://avatars.discourse-cdn.com/v4/letter/b/278dde/32.png) [@Beware\_of\_Doug](https://boards.straightdope.com/u/Beware_of_Doug)\
**Post date:** [December 4, 2008, 1:39am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/70 "2008-12-04T01:39:27Z")

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> [@Cisco](#):
>
> See post #19

I did, that’s why I posted. :rolleyes:

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**Author:** ![Grumman](https://avatars.discourse-cdn.com/v4/letter/g/43a26b/32.png) [@Grumman](https://boards.straightdope.com/u/Grumman)\
**Post date:** [December 4, 2008, 2:03am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/71 "2008-12-04T02:03:32Z")

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> [@Beware\_of\_Doug](#):
>
> So if Smirnoff Ice is still selling, (or at least available) can we assume Zima died of its own lame-ass marketing image and consequent popularity among trendoid idiots?

Maybe they mistake American Smirnoff Ice for vodka?

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**Author:** ![blondebear](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/blondebear/32/1022_2.png) [@blondebear](https://boards.straightdope.com/u/blondebear)\
**Post date:** [December 4, 2008, 2:44am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/72 "2008-12-04T02:44:41Z")

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My Zima story involves a Thanksgiving camping trip in the Mojave Desert. Why my friends decided to come (and bring their 3-year-old daughter), I’ll never know. The kid got ahold of a bottle of Zima, drank most of it, and promptly fell asleep/passed out. The parents thought that was a good thing…until the alcohol wore off at 2AM, and their baby started wailing at the top of her lungs. Nothing like a sceaming 3-year-old with a hangover in the middle of the night in the freezing desert.

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**Author:** ![Terrifel](https://avatars.discourse-cdn.com/v4/letter/t/c68b51/32.png) [@Terrifel](https://boards.straightdope.com/u/Terrifel)\
**Post date:** [December 4, 2008, 2:58am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/73 "2008-12-04T02:58:21Z")

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> [@RealityChuck](#):
>
> [But what if there wasn’t any beer?](http://www.youtube.com/watch?v=UDzo1xKJhF0)

I remember seeing that commercial and marveling at the uniquely masochistic approach to Zima’s ad campaign.

“Please, consider Zima as your alcoholic beverage of choice, should you unexpectedly find yourself on a parallel Earth where none of our competitors exist.”

Ultimately the commercial failed, in that I was never inspired to try Zima. Maybe if they’d continued building on their initial concept, where people constantly find themselves in impossible situations where they have no choice but to drink Zima, I might have eventually been seduced by the sheer audacity of the reverse psychology approach. I’m funny that way.

"Fuck! It’s three weeks into the zombie apocalypse, and there’s still no sign of rescue! If only we’d barricaded ourselves into a fully stocked bar, instead of one that had already been looted of beer by rampaging biker gangs! Now we only have all these cases of goddamn Zima to drink!

_sip_

…Say, you know? After the rusty toilet-tank water and spoiled mayonnaise, this is not really all that bad by comparison."

They would have had to do something about that porkpie-wearing bastard, though. He was the main deal-breaker to that approach. Hell, they could have spun a whole other series of ads around the story of their horribly unappealing spokesperson. “Fellow mad scientists, allow me to present my latest creation: Zima! Oh, and I also cloned a soulless being from the discarded skin cells of Davids Naughton and Schwimmer, and then put a hat on him.”

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**Author:** ![Wheeljack](https://avatars.discourse-cdn.com/v4/letter/w/838e76/32.png) [@Wheeljack](https://boards.straightdope.com/u/Wheeljack)\
**Post date:** [December 4, 2008, 4:31am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/74 "2008-12-04T04:31:30Z")

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> [@Terrifel](#):
>
> They would have had to do something about that porkpie-wearing bastard, though. He was the main deal-breaker to that approach. Hell, they could have spun a whole other series of ads around the story of their horribly unappealing spokesperson. “Fellow mad scientists, allow me to present my latest creation: Zima! Oh, and I also cloned a soulless being from the discarded skin cells of Davids Naughton and Schwimmer, and then put a hat on him.”

Word up. He reminds me of the Encyclopedia Britannica guy.

“Remember me? I’m the kid who had a report due on beer.”

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**Author:** ![devilsknew](https://avatars.discourse-cdn.com/v4/letter/d/4da419/32.png) [@devilsknew](https://boards.straightdope.com/u/devilsknew)\
**Post date:** [December 4, 2008, 4:39am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/75 "2008-12-04T04:39:59Z")

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I have fond, fond memories of Zima. It was the only malt lime.

O Beautiful Zima, my Love… SexMachine. I still love you.

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**Author:** ![Oslo\_Ostragoth](https://avatars.discourse-cdn.com/v4/letter/o/a9a28c/32.png) [@Oslo\_Ostragoth](https://boards.straightdope.com/u/Oslo_Ostragoth)\
**Post date:** [December 4, 2008, 6:34am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/76 "2008-12-04T06:34:35Z")

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Never drank it, never wanted to. I shed no tears.

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**Author:** ![Hail\_Ants](https://avatars.discourse-cdn.com/v4/letter/h/dc4da7/32.png) [@Hail\_Ants](https://boards.straightdope.com/u/Hail_Ants)\
**Post date:** [December 4, 2008, 10:29am UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/77 "2008-12-04T10:29:30Z")

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Geez, what are you people going on about?!

It tasted like mildly sweet, extra carbonated soda. Which was the point. It was devised by an evil genius as a way to get young people to drink more.

And it has succeeded beyond their wildest dreams. It started an entirely new class of beverage, the **alco-pop** , which currently occupies about a 1/4 of most beverage stores! And it allowed hard liquor companies to market their brand names (Smirnoff, Capt Morgan, Jack Daniels etc.) on network TV.

To each his own and all, but beer is utter swill to me. Looks and tastes like piss. Wheat soda is what I call it. Bleeech!

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**Author:** ![Mollie\_Magill](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mollie_magill/32/20882_2.png) [@Mollie\_Magill](https://boards.straightdope.com/u/Mollie_Magill)\
**Post date:** [December 4, 2008, 1:26pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/78 "2008-12-04T13:26:57Z")

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> [@Happy\_Lendervedder](#):
>
> We used them for boning in college. No foam meant less waiting with your thumb in the hole.

Either you were doing something really, really wrong, or you were doing it really, really right.

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**Author:** ![Baldwin](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/baldwin/32/7264_2.png) [@Baldwin](https://boards.straightdope.com/u/Baldwin)\
**Post date:** [December 4, 2008, 1:59pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/79 "2008-12-04T13:59:40Z")

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Tried it once. Tasted like Fresca. I’m actually missing Fresca now, because I can’t have it (no grapefruit). Don’t miss Zima.

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**Author:** ![gigi](https://avatars.discourse-cdn.com/v4/letter/g/a587f6/32.png) [@gigi](https://boards.straightdope.com/u/gigi)\
**Post date:** [December 4, 2008, 2:04pm UTC](https://boards.straightdope.com/t/zima-is-dead-and-society-is-to-blame/475480/80 "2008-12-04T14:04:27Z")

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> [@Hail\_Ants](#):
>
> It tasted like mildly sweet, extra carbonated soda. Which was the point. It was devised by an evil genius as a way to get young people to drink more.

Exactly. I’m not young, but I don’t like the taste of alcohol. I tend to drink liquor mixed with things that make it taste not like liquor. So Zima was fine with me.

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