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  #1  
Old 12-21-2002, 03:48 PM
Khadaji Khadaji is offline
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Whatever happened to the Ayds diet caramels

When I was young there was a diet aid call Ayds (I'm unsure of the spelling.) They were little candie caramels that came in a few different flavors. It seemed to work well and except for an unfortunate name that would later sound like a disease, I thought it was a good product. Does anyone know why it was discontinued?
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  #2  
Old 12-21-2002, 03:52 PM
Revtim Revtim is offline
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I always assumed the name is what killed it. Of course, it was named before AIDS was coined, so it wasn't really their fault. I remember my Mom using this product in the 70's.
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  #3  
Old 12-21-2002, 03:57 PM
Epimetheus Epimetheus is offline
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My mom used these as well! I remember eating them as a kid- 3rd grade I believe. I would grab a handful and take em to school, lol.

Think it was the name, and the fact that it is a silly way to lose weight.
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  #4  
Old 12-21-2002, 03:58 PM
Master Wang-Ka Master Wang-Ka is offline
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From what I understand, it was the name... and the "AIDS horror" of the mid-eighties that killed it. You remember, back when everyone was skeered they were gonna die?

They tried doing some damage control... renaming the product "Diet AYDS", but considering AIDS was already becoming known as "slim disease" in Africa, that wasn't much help.
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  #5  
Old 12-21-2002, 04:04 PM
Duck Duck Goose Duck Duck Goose is offline
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I'm guessing that it was just a combination of market forces. The brand name was so strongly identified with the product that I don't think they could have weathered a name change.

And also, it might have just been that its time was up. It apparently worked by numbing your mouth with benzocaine, and maybe it was just that people didn't want to try to lose weight anymore that way.

http://w3.uokhsc.edu/phar5442/Lectur...ntobesity.html

Other weight loss drugs started coming along and I'm guessing Ayds was just supplanted.
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  #6  
Old 12-21-2002, 04:32 PM
Larry Mudd Larry Mudd is offline
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Epimetheus, I got sent home with a nasty letter for bringing Ayds to school in fourth grade. (That just sounds wrong.) They were Cherry flavoured.


Retrocrush
concurs with the obvious observation that the name simply took on an unmarketable connotation as time went by
Quote:
There was also a popular diet candy called AYDS, who's claims like, "AYDS helped me lose 72 pounds" became too creepy to market anymore once AIDS made headlines.
(The package shown there isn't the one I remember, which I believe featured a red-and-white check-pattern. Not sure if it's a regional or temporal difference.)
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  #7  
Old 12-21-2002, 04:39 PM
Revtim Revtim is offline
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Larry, the package in the Retrocrush link is of chocolate flavored AYDS, you are probably remembering the cherry package. My Mom used the chocolate, and that picture looks right to me.
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  #8  
Old 12-21-2002, 04:41 PM
Ringo Ringo is offline
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Apparently written in 1999, this page of The Naming Newsletter contains the following:

Quote:
The sad irony here is that AYDS diet candy has not changed its name. A few years back, the chairman of the parent company said, "Obviously, our product does not give anyone AIDS. But with a name like Ayds, we'll have to do some re-marketing. We are looking at all aspects of the problem, and that includes the name."

Re-marketing, indeed. Ayds is a name which absolutely, positively has to be changed.
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  #9  
Old 01-15-2003, 12:47 AM
Bob Scene Bob Scene is offline
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From The Onion, supposedly written in 1981:

Quote:
New Appetite-Suppressant Candy Takes Diet World By Storm: 'In the '80's, "Ayds" Will Be Synonymous With Fitness And Health,' Say Makers.
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  #10  
Old 01-15-2003, 06:11 AM
CalMeacham CalMeacham is offline
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I recall that, very shortly after the AIDS epidemic became well known, the makers of Ayds publicly stated that they would not be changing the product name. I thought that was a pretty dumb stand at the time, since people in the last stages of the disease always seemed to suffer a severe weight loss. I'm amazed that, as the above post shows, they still hadn't changed the name by 1999. Isn't this like trying to sell a cigarette called "Kanser"?
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  #11  
Old 01-15-2003, 08:25 AM
raygirvan raygirvan is offline
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On the subject of products named after sexually transmitted diseases, in the UK there was a sink scouring cream called "Jif". Apparently due to a clash with another Jif, an American brand of peanut butter, it was renamed "Cif" (pronounced "syph") a few years ago. I can't imagine how this name got through the approval process.
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  #12  
Old 01-15-2003, 10:45 AM
handy handy is offline
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What I don't get is if it was the name, then why didn't they just change the name & remarket it like other products do? I remember them too, the chocolate ones but never tried one.
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  #13  
Old 01-15-2003, 11:10 AM
MSU 1978 MSU 1978 is offline
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They were ineffective. I ate a box of them a day for a month. Never lost weight.
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  #14  
Old 01-15-2003, 05:37 PM
handy handy is offline
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Here, try this: ebay.com search for 'ayds' search only completed auctions....youll see a big list of sales for posters for Ayds from 50s! Here is one:
http://cgi.ebay.com/ws/eBayISAPI.dll...&category=2312
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  #15  
Old 01-15-2003, 05:56 PM
Vinnie Virginslayer Vinnie Virginslayer is offline
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Now wait a minute. Do you think customers are really so dumb that they would stop buying the product because it was called Ayds? If customers enjoy a product, and are loyal to it, they will get over the name.

I don't have their financial statements, but I think the reason the company waited until 1999 to think about changing their name is because maybe it was more costly to change the name and remarket their product than to keep it because of a little bad press.

Besides, AIDS is not Ayds fault anyway. Should the rock band Anthrax change it's name?
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  #16  
Old 01-15-2003, 06:31 PM
Tuckerfan Tuckerfan is offline
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Quote:
Originally posted by Vinnie Virginslayer
Now wait a minute. Do you think customers are really so dumb that they would stop buying the product because it was called Ayds? If customers enjoy a product, and are loyal to it, they will get over the name.

I don't have their financial statements, but I think the reason the company waited until 1999 to think about changing their name is because maybe it was more costly to change the name and remarket their product than to keep it because of a little bad press.

Besides, AIDS is not Ayds fault anyway. Should the rock band Anthrax change it's name?
Yeah, but can you imagine working in a store, and having a customer come in and say, "You got Ayds?" Do you really want to answer "Yes!" to that question? I can remember when AIDS first burst on the scene and there were all kinds of Ayds jokes (sadly, I don't remember any of them to provide an example).
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  #17  
Old 01-15-2003, 06:45 PM
Duckster Duckster is offline
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Quote:
Originally posted by Bob Scene
From The Onion, supposedly written in 1981:
Well, The Onion has only been in existence since 1995 so their parody was actually written long after that date.
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  #18  
Old 01-16-2003, 07:38 PM
Vinnie Virginslayer Vinnie Virginslayer is offline
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Quote:
Originally posted by Tuckerfan
Yeah, but can you imagine working in a store, and having a customer come in and say, "You got Ayds?" Do you really want to answer "Yes!" to that question? I can remember when AIDS first burst on the scene and there were all kinds of Ayds jokes (sadly, I don't remember any of them to provide an example).
Oh come on. How many customers are actually going to walk into a store and say that?

If anything, this whole controversy has been incredible publicity for the product.
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  #19  
Old 01-16-2003, 07:46 PM
Tuckerfan Tuckerfan is offline
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Quote:
Originally posted by Vinnie Virginslayer
Oh come on. How many customers are actually going to walk into a store and say that?

If anything, this whole controversy has been incredible publicity for the product.
Hey, Vinnie, ever work in a store? Believe me, you get asked all kinds of questions! ("Where's your Kentucky Jelly?" is a "favorite" of mine. Uh, nimrod, it's KY Jelly!)
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  #20  
Old 01-16-2003, 07:48 PM
Achernar Achernar is offline
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Quote:
Originally posted by Duckster
Well, The Onion has only been in existence since 1995 so their parody was actually written long after that date.
It was written this week, in fact. Note the date at the top.
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  #21  
Old 01-16-2003, 09:25 PM
Bob Scene Bob Scene is offline
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Quote:
Originally posted by Duckster
Well, The Onion has only been in existence since 1995 so their parody was actually written long after that date.
Thank you for pointing out the blindingly obvious.

Quote:
Originally posted by Achernar
It was written this week, in fact. Note the date at the top.
The book that's from, Our Dumb Century, was published in 1999.
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  #22  
Old 01-16-2003, 09:37 PM
Achernar Achernar is offline
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Ah fair enough. I assumed that this week was its first publication, since you chose this time to resurrect a three-week-old thread.
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  #23  
Old 01-17-2003, 12:59 AM
Bob Scene Bob Scene is offline
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Well, the book was published in 1999, but that page from the book has only been on their site since Tuesday. They put a different one up every week.
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  #24  
Old 01-17-2003, 01:03 AM
Achernar Achernar is offline
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Yes I know. And in my time zone, it goes up very early on Wednesdays, which would make sense with the issuance dates.
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