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#1
11-13-2005, 07:34 PM
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Hey, I came to see a film! Not some damn advert!
Adverts before films in cinemas. Crap anyway, unless they're funny. But this one takes the fucking cake.
This may have been pitted already. If it hasn't been, WHY THE HELL NOT? Three words: Ten. Minute. Advert. No, I'm not exaggerating. Here it is. I challenge you to sit through all of it. The best part? When it seems like it's about to end, but then doesn't. Evil .There were audible groans from the audience when it started back up again. Apperently, it's already been pulled in Canada, as they were attacked for glamourising gun culture. Sure it does. It's also VERY FUCKING ANNOYING. Methinks that H&M are responding to the latter rather than the former, here. I mean......seriously. Just watch it. And then imagine being forced to watch in, on a cinema screen. How on earth did they think this would make people want to go there? (Other than, of course, to set fire to the damn place). Is there a word for an anti-advert? Something which dispromotes the brand and makes people hate it? This is the epitome of that. Oh, and one more thing: Fuck you, H&M. 
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#2
11-13-2005, 07:39 PM
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Another fine reason to only watch movies on DVD.
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#3
11-13-2005, 07:45 PM
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Yeah, I always show up at movies half an hour late so I get there just in time for the movie to start. Starts at 1pm? Show up at 2 and enter the theatre in time to hear that wwwwwwwrrrrrrrrrrrrrewwwwwwwwwww Dolby noise. Score.
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#4
11-13-2005, 07:49 PM
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I'm usually early, but I poke my head in to see if they're still on the ad phase. Once they start the trailers, I'll go in. Fuck the ads. I just wish I had a big old remote with a mute button just for use in the cinema.
__________________
"It's like, if a tree falls in the forest, it's still a tree--ain't it?" --Jason Stackhouse
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#7
11-14-2005, 12:11 AM
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That should have said "Starts at 1:30pm".
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#8
11-14-2005, 12:22 AM
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We bought the DVD - at three times the price of a movie ticket, and we still get bombarded with in-your-face advertising!!! That is so so wrong. Especially when there's also an ad warning you not to buy pirated DVDs. Because a pirated DVD would remove the ads and trailers.
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#10
11-14-2005, 01:35 AM
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This commercial has failed spectactularly at getting my attention or even informing me as to who "H&M" is and what the fuck they're selling. I'd be pretty angry if I was forced to sit through 10 minutes of it, too.
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#11
11-14-2005, 01:55 AM
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H&M is a family owned, Sweden based, multinational chain of stores selling clothes. Think of them as the Wal-Mart of garments.
They've expanded like crazy the last ten years and are trying to re-position themselves as something more exclusive than what they really are, by bringing in high profile designers and crap like this. I guess this one backfired.
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#13
11-14-2005, 03:45 AM
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Who exactly was shooting whom when she pointed the cellphone?
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#14
11-14-2005, 08:22 AM
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Huh. That was pretty bizarre.
If I had seen that at a movie theatre, I would probably have briefly been excited (or appalled), thinking it was some remake of "West Side Story" or something. Until, of course, they started to sing from the "Dreamgirls" soundtrack. What an odd idea for a commercial.
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#15
11-14-2005, 08:27 AM
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#16
11-14-2005, 08:37 AM
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#17
11-14-2005, 10:02 AM
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#18
11-14-2005, 10:41 AM
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No one's mentioned my "favorite" pre-movie dreck, "The Twenty", being run at Regal Theaters. At the end of the series of ads and behind-the-scenes-type mini features, the voiceover says something to the effect of "...if you missed any of The Twenty, come earlier next time..." Yeah, right.
Here's my idea--above the theater door, have a count-down clock. OTOH, I suppose that could lead to a mass of people in the lobby and a rush for seats as the final seconds tick away.
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#19
11-14-2005, 10:41 AM
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#20
11-14-2005, 10:47 AM
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#21
11-14-2005, 11:06 AM
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I am a big stickler for silence in the movie theater, but in my book the crapflood of bullshit ads are exempt from the "whispers only," rule. Feel free to talk loudly about anything you want during the ad; you will recieve bonus points if you make loud derisive remarks about the ads themselves or the products advertised.
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#23
11-14-2005, 01:36 PM
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I don't like pre-movie ads either, but given how most theaters are getting screwed by the studios for hot new movies, I tolerate 'em as part of supporting my local stadium-seating, ultra-comfy, cinematic-experiencing cinema.
And yeah, I buy the overpriced sodas and popcorn, too. But that I do gladly. 
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#24
11-14-2005, 01:43 PM
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__________________
Named "Resident Simpsons Expert" by ArchiveGuy
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#25
11-14-2005, 02:28 PM
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 So, I've developed a new rule: fuck big chain movie theaters, I'll watch everything at the smaller theaters from now on, or catch it on DVD.
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#26
11-14-2005, 02:52 PM
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Yes, the Twenty! Bloody smarmy pablum that's attempting to be interesting and cool...ooo a "sneak preview" of a star telling me how great his next movie is going to be. Horse-balls. I'm an insider 'cause I watch the Twenty! It's like that stupid radio commercial where "regular people" sit around and discuss the great new shows on TV. BLEAH!
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#27
11-14-2005, 07:54 PM
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This is slightly off-topic, but it's still a movie theater rant and is tangentially related.
The last movie I saw in the theaters (and it'll be the last one ever at that theater), they turned on the house lights as soon as the credits started rolling, and 30 seconds later were in there with fucking brooms. I asked the first guy to turn the house lights off, please, and he said he needed to clean. I told him I didn't care, but to go please turn the lights off until the movie was completely over. I had to talk to two other people. Afterwards, I complained to the manager, and his only excuse was "Well, we're on a pretty tight schedule..." Fuck you and your schedule. If they didn't show ads for 20 minutes, they'd have plenty of time to run the credits so I can actually see who played that black detective.
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#28
11-15-2005, 12:09 AM
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Personally I HATE the ads that are shown before movies. Another part of me keeps waiting for the Looney Toons cartoons to kick in. I feel a weird sense of awe everytime I watch Bugs Bunny, Popeye and the like and I know that in the beginning...they were the filler and the advertisements for the adults at the theater.
Show me an AD....fine!...then show me something original.
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#29
11-15-2005, 08:01 PM
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As to the lights thing the house lights come on as the credits roll to allow those that don't want to watch the credits (most people) to leave in relative safety. Cleaning lights and brooms etc won't appear until the last customer has left the cinema. That said I'd like to send out a personal fuck you to people that not only watch the credits but sit around talking after the projector has stopped. Yes I have every right to kick you out and I will do so.
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#30
11-15-2005, 11:06 PM
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__________________
No Gods, No Masters
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