Frankly, I don’t understand all the ruckus about retouching photos. Pretty much all the media we consume is retouched in some way, often in very significant ways. When we see a film, chances are there’s significant digital effects. When we listen to music, chances are there’s some tuning adjustments and multiple retakes, etc. I don’t see why photography should be any different.
That said, I do think we need to be aware of the context and take that into account when evaluating the media or art. It would be ridiculous to watch a film with significant CGI under the impression that they were actually practical effects. But when I go and see a film, I don’t have that expectation unless it’s been explicitly given to me; for instance, though I haven’t seen the film, I have heard that the fairly recent film Need for Speed was all real stunt drivers and none of the stunts were done digitally. But if I’m watching a lower budget film, or one where the effects are less important, I wouldn’t expect that they’d do a lot of digital retouching on it.
So when it comes to photography, I’d look at it much the same way. For a lot of modeling, the goal isn’t to be realistic, it’s to sell a product. If that means retouching the model significantly to make the advertisement more appealing, fine. When I had some professional photos taken of my then girlfriend, the only retouching I wanted done was to remove the redness from her eyes because she had a minor reaction to the makeup. The difference there is, I wanted the photos to look like us, and I’d feel more or less the same about pretty much any portrait work, and I would very much dislike it if I found out someone had their portraits or wedding photos or whatever significantly retouched.
Besides, digital retouching is only part of the equation. It’s not like the models look like that every day even if they aren’t retouched. They have professionals doing their hair, makeup, nails, skin. They have professionals precisely choosing the colors, fabrics, and fitting of all the clothes they’re wearing. They have professionals choosing/designing the location, lighting, equipment, and settings. And, of course, the person taking the photo is a professional. How is it that all of this, possibly even if a little bit of retouching, is okay but going the extra step with the digital retouching is so much worse? It’s all a distortion of the truth, the only difference is now we have somewhat greater exaggerations of already ridiculously beautiful women than we did before.
We’re fed huge exaggerations of products in advertising all the time. That burger from the fast food joint, I guarantee it won’t look half as good when you buy it as it does in the commercial. But at the same time, I’m not going in there expecting it to look like that. I know that it’s advertising, and I have tempered expectations as a result. When we see beautiful people on a magazine cover or advertisement, we should similarly realize that it’s essentially the same thing, and just think little more of it.