Some SEO tips, in no particular order:
Have as many links to your site as possible, and use keywords in these links. For example, “georgia insurance” would be a very desirable keyword, so if you have a link to your site on another site, have the link contain those words.
Spread your links honestly! You can’t pay other sites to link to yours! Google will catch onto this and blacklist you. They have to be real, honest links. So, for example, go to blogs about insurance and post useful, helpful and knowledgeable comments with a link to your site. Also, go to any and all of your friends and family who have web sites and have them link to your site. This can include MySpace and Facebook pages too (although the impact may be minimal, anything helps).
Little things in the html coding of your page help. For example, use <h1>, <h2>, <h3> etc. for headings, and have your headings include important keywords. Google puts more weight on headings than regular text.
For example, on your page, your top headline “Reader’s Choice: Top Ten Health and Life Insurance Questions” is not wrapped in a <h1> tag, it’s wrapped in this: <div style="" class=“title”></div>. Same with the secondary heading “Full Dental Coverage in Georgia,” etc.
In your stylesheet, just make these headings into <h1> <h2> etc…
I see you already have good metadata in your head (description, keywords) but the search engines don’t actually pay very much attention to this anymore. I also see that you have Google Analytics in use, which is always helpful.
You are in a tough position, however, because you have many competitors who are selling the exact same product and using the exact same keywords. In fact, when you Google “georgia insurance,” two of your competitors (I’m assuming) come up as #5 and #8 in the organic results (and I have Adblock so I don’t see the Google ads!)
It’s helpful to scour their sites and see what they are doing and borrow some ideas. Also do a “link:” search to see what sites link to them. Although it does appear that more sites link to your site than to the #5 result on Google.
Those are just some really preliminary ideas, I will be back with more, and hopefully some links to good sites with SEO advice.