Thinking even more on it, maybe a primer on odds vs probability is in order, considering some of the posts in this thread.
Odds and probability measure the same thing in slightly different ways.
Odds tells you “ways to succeed” vs “ways to fail”
Probability tells you “ways to succeed” vs “total number of ways”
If we have a coin, the ODDs of flipping heads is 1:1, i.e. there is 1 way to flip heads and 1 way NOT to flip heads.
The PROBABILITY of flipping heads is 1/2, i.e. there is 1 way to flip heads and 2 total ways the coin can flip.
So, 1:1 odds is the same as 1 in 2 probability.
If we have a single 6-sided die, the ODDs of rolling a ‘6’ is 1:5, i.e. there is 1 way to roll the 6 and 5 ways NOT to roll the 6.
The PROBABILITY of rolling a 6 is 1/6, i.e. there is 1 way to roll the 6 and 6 total possible rolls.
So, 1:5 odds is the same as 1 in 6 probability.
You can see how these are expressing the same uncertainty but in different forms. You can also see how the odds construction would be relevant for betting. 1:1 odds (or 50% probability) tells you it’s an even money bet, i.e. betting $1 or losing $1 are equally likely. 1:5 odds tells you to get even money, you would need to win 5 times as much for rolling a 6 as the amount you lose for not rolling it.
Note all of this is not directly relevant to the 538 website. They are reporting probabilities (NOT odds). But instead of using a percentage, they are using a different presentation method.
We can only guess why but it is probably to give people a better sense of scale. Tell somebody 0.1%, and they’ll know it is low but not how low. Tell them 1 in 1000 and that usually does the trick.