The carton looks like any other half-gallon container of ice cream, except not exactly. It’s a little thinner. Of course it is - it’s not a half-gallon. It’s 1.75 quarts. but it costs just as much as a half-gallon.
GRRRRRRRR!
I don’t begrudge businesses their profit - that’s why they’re in business. But at least be honest about it - charge more for your product directly. Don’t reduce the quantity and keep the price the same. That’s not nice.
I couldn’t work up enough bile to make this a pit rant, but it still ticks me off. We’re talking ICE CREAM here, dagnabbit! Ice cream comes in half-gallons. It’s like a law or something. Quit trying to be all tricksy.
Actually Bryers is doing us all a favor. See, it’s kinda like it’s low carb ice cream cause there’s less of it in the half gallon now. So, when we eat the entire half gallon in one sitting we don’t feel as guilty cause it was less than the usual half gallon so we didn’t consume as many carbs or as much fat as in the regular half gallon.
See, now you can go eat the whole thing guilt free!
swampy, your post sounds suspiciously like a rationalization that some sleezy marketing department would come up with. What do you do for a living really???
Sunspace, sweetie, wanna pick some up for me, too?
Dolores - and shampoo, and M&Ms, and chips… What a sneaky way to raise prices!
Most yogurt is now only 6 ounces, but packaged in the same 8 ounce containers. And the bastards at Dannon have the nerve to print on there that’s there’s “now room for your own mix-ins!” Of course, they don’t mention they got the room in there by removing 25% of the product! And the price has actually gone up.
Actually, if they wanted to be really unscrupulous while selling less ice-cream for the same price, they’d whip more air into the ice-cream so that 1.75 quarts of the old mix would fit into the original 2-quart container. Then in the fine print on the label, it would give an equivalent weight… if you were lucky.
They’re actually being fairly above-board about it.
It’s hard to hide the practice with sugar–it’s been packaged in 2-kilo bags here for as long as I can remember. They just raise the price. Not that I buy much sugar.
I’m old enough that I’ve noticed several cycles of this with chocolate bars and bagged candy.
My impression is that packaged candy of a certain size is all sold at a common price for a number of years. However, the packages slowly get smaller. (“86 grams? Who the hell measures out exactly 86 grams of anything? It was 90 last month, you cheaters! And why isn’t it an even hundred anyways?”)
Eventually, with great fanfare, the makers introduce a New Bigger Size at a new bigger price, with the implication that you’re getting a deal on the per-unit cost. After a while, they change the packaging to remove the New designation and make it look normal–still keeping the higher price, of course.
Meanwhile, the size-reduction goes on. The former regular size at the old price point becomes the Small size. The Big size at the new price point becomes the regular size.
And eventually a new bigger Big size at a new higher price is introduced. The Small is discontinued And the cycle begins over again.
Of course, I could be paranoid. But this scheme has an elegant sneakiness to it. I’d be surprised if someone hasn’t done it.
I have no cite, but I heard/read/saw a while back that ice cream manufacturers did a study that found that people won’t pay any more for a container ice cream than they do now. Their cost of doing business is getting higher, so their only alternative was to shrink the package.
Of course, if they would just charge an honest price instead of inflating it so they can have a buy one get one free sale every month, it might not even be a problem. (Around here, Friendly ice cream is about $5.49 a half gallon, but every month, it goes on sale for half price. Same thing with Edy’s)
