I just got done seeing one of the stupidest ads I have ever seen. It’s for some weight loss crap called Lepotrin (sp?). The ad made a big deal about how much it cost - ‘What kind of diet aid costs $153 a bottle? One that works!’, and had a part where a lady said that it was not for vanity dieters who only wanted to lose 5 or 6 pounds, it was TOO EXPENSIVE for that! Leptorin (sp?) is for people who are SERIOUS about losing weight - those 20 lbs overweight or more!
Not only can Leperthin (sp?) make you lose weight due to it’s high price, it can also twist the laws of reality so a 150 lb. woman wears a size 7 dress. This was after losing 50 pounds (she was a size 22 before).
Hit ‘Post Reply’ too early. Anyway…has anyone else seen this ad, and is this not one of the strangest and stupidest marketing gimmicks ever? Maybe I should sell cigarettes for $20 a pack and imply that they are special because they cost so much…if it works for them…
Yeah, I’ve seen that. I found it amusing. “Leptoprin is FAR TOO POWERFUL for you…” Wink wink, nudge nudge. I’d be curious to see if it (the marketing) works. It’s fairly original, you gotta give them that.
I’ve seen this ad before it it’s just awful. “When you’re tired of wasting money on ordinary diet pills that doen’t work” you can spend ten times as much for a diet pill that doesn’t work. Some people are so gullible.
I just did a little Googling and found out that Leptoprin is “also called Anorex.” Yeah, great name for a diet pill, let’s name it after a serious eating disorder!
Richard Roeper (of Ebert and Roeper) wrote an editorial pointing out how ridiculous the concept of a diet pill called “Anorex” is. Technically, the name comes from the word “anorectic”, meaning a drug which promotes weight loss. Still, talk about stupid marketing angles.
Personally, I hope the gubment eventually cracks down on supplement manufacturers. It’s time for a new Pure Food and Drug Act, which holds these guys responsible for their ludicrous claims. Also, I’ve dealt with the companies that actually produce the herbal capsules – most of these various branded supplements are simply bought in bulk from these producers, slight variations in the makeup of the pills are chosen, and the product is then rebranded to cure whatever ailment you’re marketing it for. I saw the Leptoprin ad last night, and noted that you get a one month supply free – with only a charge of $4.95 “to help cover the cost of shipping and handling”. Whoever sells this almost certainly pays less than $4.95 a bottle for this crap.
Well, if it makes you feel better, you can generally get it for 80$ online. Plus, having lost 70+ lbs, it seems to work for me. That’s on two bottles of the stuff, along with running and working out. Of course, the running and working out did 99% of what I needed. The thing is, if you pay 150$ for something like this, you’re probably much more likely to do the related work of excersize since you don’t want so much money to go to waste, where as if you pay 10$ for the same thing, what’s it matter if it doesn’t work.
As a side note, my brother wants to bottle pills of ipicac and call it “Buleme”
