[QUOTE=lowbrass]
So let’s delve into this further. The claim was made that crude oil accounts for 57% of the cost of gasoline. So taking my simplified peanut butter example, the peanuts would cost 57 cents for a jar of peanut butter that sells for $1.00. Let’s say the profit is 10%, or 10 cents, so that would make the other costs total 33 cents. Now let’s say the price of peanuts doubles, to $1.14. To keep the shareholders happy, the company in turn doubles the price of peanut butter, to $2.00. Now, the cost of making peanut butter is $1.14 + 33 cents, or $1.47, and the price is $2.00, so the profit is now 53 cents, or 26 percent. So the profit percentage has not stayed the same at all, it has drastically increased. (And a higher initial profit would end up with an even greater percentage increase in profit after the price hike, I believe.)
So it would seem to me that, based on that 57% figure, that a doubling of the price of crude oil alone doesn’t justify a doubling of the price of refined gasoline, even assuming the the same profit percentage is obtained. So what we need is evidence not just that other costs are involved, but that these other costs have increased during the same time period in a amount that necessitates a doubling of the price of gasoline. Or tell me where my reasoning doesn’t hold.
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In my original example I referred to total cost doubling and so the price should double, leaving profit margin at the same %
In your example of 57c raw material rising to 114 and mfg cost remaining at 33 c with 10c profit, I would argue that the sale cost should be 163 not 200, thus maintaining a 10% profit margin ( costs of 147c profit 16.3)
As you say - it needs to be demonstrated that total cost are doubling, not just raw material cost, to justify a doubling of sale price, and keeping profits in line.
This can be done, I have plenty of anecdotal examples in my head on the rising cost of the oil and gas industry, although anecdotal examples are probably not going to wash. Therefore I need to go & get some hard information. (shipping rates, rig costs, price of steel (the O&G industry uses a imperial shedload of high grade steel), 3rd party service cost (hell look at how Schlumberger, Baker, Cameron (the big service providers in the Upstream area) etc profits have risen as well) ect etc)
(ok you can figure out the parenthesis placements, I got lost)
It is also important to note once more that there are many stages between the E&P and the gas dispenser, including two futures markets which complicates the picture
The doubling of gas is one numbers that has been chucked around (myself included), however that needs to be examined, in a volatile market it is pretty easy to pick two points and get any % increase one wants. So we need to look at the benchmark crude prices, the main hub prices for refined product and the untaxed price at the pump. These need to be corrected for inflation. We can then examine the rise in profits in relation to these. The effect of taxation reformulation etc can be looked at as well.
Final point is the oil cos make money off of diesel/aviation fuel, petrochemicals etc ect ect , so this will complicate things.
guess I have some work, unless we still disagree that with a doubling of total cost , it is fair to double the sale cost to maintain the same profit margin on total sales.
cheers