2nd Annual Superbowl Commercial Thread

Cafe Society
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There are no Jack in the Boxes east of Illinois, so yes.

USA Today ad meter results picked live top 10 bottom 10:

TOP TEN (Best and downward)
A-B Bud (beer cooler is the crab “god”) 8.56
A-B Bud (stray is confused for a dalmatian) 8.29
A-B Bud Light (rock paper scissors) 8.28
Frito-Lay Doritos (folks are cheesy and crunchy in car) 7.95
A-B Bud Light (Carlos Mencia teaches foriegners) 7.87
A-B Bud Light (Auctioneer wedding) 7.83
A-B Bud Light (Ape poses during theft plan) 7.76
FedEx (first moon office) 7.74
Masterfoods/Mars Snickers (two mechanics “kiss”) 7.57
A-B Bud Light (hitchhiker horror) 7.51

BOTTOM TEN (worst and upward)
SalesGenie.com (SalesGenie helps a businessman) 4.05
Revlon (Sheryl Crow on tour) 4.09
Flomax (Flomax helps folks outdoors) 4.22
Garmin (Garmin superhero fights “maposaurus”) 4.34
GoDaddy.com (second airing) 4.71
The Weinstein Company (Hannibal Rising trailer) 4.77
Nationwide Insurance (Kevin Federline) 4.94
Van Heusen (dressed for success) 5.04
King Pharmaceuticals (heart attacked) 5.23
GoDaddy.com (marketing party) 5.28

This is the ninth year in a row an Anheuser-Busch brand has won the top spot- before that, Pepsi was the top brand adwise. (Other than two ads for Sierra Mist Free, PepsiCo ads were noticably absent this year.)

The higher-rated Doritos ad cost only $12 to make. Along with Chevy and the NFL, it was one of three brands which went for fan-made ads.

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I just need to discuss the Salesgenie.com ad. I too kept expecting a punch line. When the ad ended, blankly, just as it was from the beginning, I actually said to myself, “Wait. You mean that wasn’t meant to be ironic?”

Of course, if I’d known from the start it was for Salesgenie, I would have known better. I work as the graphic artist for a small direct mail advertising company, and the sales people use that company to get their leads. In other words, I work with Salesgenie’s target audience. And yes, they are that stupid, crass, venal…oh, did I mention stupid? Watching that ad confirmed for me everything I’ve said for the last decade: that every sales person on the face of the earth should be put into a giant rocket and shot straight into the sun. And the world would lose absolutely nothing.

Most of the other ads sucked ass, too.

Return now to your regularly scheduled program.

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My favorites:

Doritos–I thought the one with the checkout girl was way funnier than the first one!

Emerald Nuts–Robert Goulet? Funn-nee!

Bud/Bud Light–gorillas, rock-paper-scissors, ax hitchhiker. Mencia ad was meh.

T-Mobile–when the waitress said, “Is this your dad?”, I fell out!
Question: Was anyone else besides me totally creeped out by the suicidal robot?

And wasn’t some guy supposed to propose to his girlfriend in an ad? I don’t remember seeing that.

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Oh, yeah, I forgot about that one. Hair color that lasts for a whole six weeks! [sub]if you apply a special touch-up regularly during that time[/sub].

And the fact that the Moon Office ranked so highly makes me despair for my species.

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The Doritos commercial was funny. I really enjoyed all of the Sierra Mist commercials they had me rolling. Did anyone see the Robot commercial. Well if you did not see it you can see them all here http://cbs.sportsline.com/nfl/postseason/superads

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Yeah - more here