So Indiana University has a new initiative to develop a “new–or at least a choerent” brand identity, and they have set aside a nice big ol’ budget in order to do this.
First, they changed from “Red & White” to “Cream & Crimson.” Because, you know, you just can’t have a crowd of people cheering for their home team when some of them are wearing RED, and the others are wearing CRIMSON. What might the rivals think, for heaven’s sake?
Now, though, NOW they have really done it. They have paid a design firm nearly $69,000 to create a new brand logo for I.U. And guess what! They DID IT! Much celebration and wahoooing in the streets! Huzzah!
Unfortunately, it looks, to my untrained eye, a hell of a lot like the OLD, non-$69,000 I.U. logo. I would say, in fact, that it looks exactly like the old I.U. logo. If you’re familiar with I.U.'s old logo, check out the new, $69,000 one at the link I posted below. I believe that is the OLD logo in the upper left corner, as opposed the new brand-spanking new one in the center of the page.
Eh? You’re impressed, aren’t you? I am, I know. Practically to the point to wondering what could be done, scholarship-wise, with nearly 70 grand.
Call me wacky, but I would imagine this might have been done by a local company for a nominal fee, IF it had to be done at all.