'80s radio and Metallica

This is mainly targeted to people who lived in the San Francisco Bay Area in the '80s, though I’d be interested in hearing from people who lived in other markets as well.

Lately, on Facebook, I’ve been posting Youtube links to songs that are considered obscure now, but were moderate to huge hits 25, 30 or 35 years ago. My goal is that hopefully people will think “I remember that song! OMG! I haven’t heard that in 20 years!” I’ve pulled my list from songs I remember getting radio airplay during the time I was first getting into music, and was excited by what I was hearing - about ages 10 to 13. Most of the stuff I’ve posted has been from the early '80s, but there have been many songs from the '70s as well - stuff that was still in heavy rotation during the first half of the '80s, but never gets played today. A few examples: “Never Been Any Reason” by Head East; “Stayed Awake All Night” by Krokus; “On The Loose” by Saga; “I Like To Rock” by April Wine; “No More Lies” by Neal Schon and Jan Hammer… that kind of stuff.

A friend of mine asked me why I haven’t included any Metallica in my list. There are two reasons - one (heh), they never really had any “obscure” songs that don’t get played today. Which leads to reason number two:

Metallica never got any radio airplay back then.

I told my friend this, and he says I’m wrong. I know I’m not wrong.

I listened to the radio a lot when I was growing up. I always had it on. I remember it well. My preferred stations were KOME, KSJO and KRQR, in that order. I need to point out that in those days, rock radio was quite different than now - I’m speaking of the old AOR format (that’s Album-Oriented Rock, for you whippersnappers), before it fragmented. There were no classic rock stations, or heavy metal stations, or adult alternative stations, or whatever. There were rock stations, and they played it all. During a typical hour you might have heard the Beatles, followed by Iron Maiden, followed by U2, followed by Led Zeppelin.

I distinctly remember discovering Metallica through word of mouth, and not from the radio. I also distinctly remember the first time I did hear them on the radio: “Eye of the Beholder,” from …And Justice For All, in 1988. That song and “One” were given some airplay, but briefly - a couple of months at most. It wasn’t until that “Black Album” came out in '91, and Metallica really exploded, that rock radio decided it was ok to play their stuff.

I have a feeling my friend’s confusion may be coming from a gimmick KSJO later did. Starting in 1996, they would play all '80s music on Memorial Day and Labor Day weekends, dubbing them “Lost '80s Weekends.” By this time, KSJO was marketing themselves as a “hard rock/metal” station; while it was cool to hear some of that '80s stuff on the radio, I always thought the whole thing was a joke, because it wasn’t at all indicative of what KSJO was truly like back in the '80s. During these “Lost '80s Weekends” they would play a bunch of stuff they wouldn’t have touched at the time (such as Metallica), and ignored a lot of the stuff they did play. But I digress… my point is, I’m guessing my friend is remembering these “Lost '80s Weekends” and not the actual decade.

Anyway, I’m curious as to how others remember all of this. And like I said, I’m interested in hearing from people in other areas as well - did Metallica get airplay back then? Though I find it hard to believe they were, if they weren’t being played in their home town.

You are correct.

The only place I ever heard Metallica (or W.A.S.P. or Slayer or Megadeth or Anthrax or any other non-hair metal band besides Twisted Sister and maybe Quiet Riot) was on Z-Rock, which was a nationally syndicated radio station.

Local stations wouldn’t touch thrash with a ten foot pole back in the '80s. Hell, they still won’t.

Growing up near Appleton, WI where the main rock station’s playlist wasn’t entirely static (I remember hearing Living Colour’s “Cult of Personality” when it was new in particular)…the only thing I knew about Metallica was that they were a band the sketchy kids (“grits” in the local slang) with the black concert t-shirts and who started smoking in 7th grade liked. Didn’t hear the band at all until MTV started playing their videos outside of Headbangers Ball. They finally became a “radio band” with the “Black Album”.

Twisted Sister is another one. I don’t remember ever hearing them on the radio, but saw those two videos all the time on that show Friday Night Videos (parents wouldn’t get cable, so I didn’t have MTV).

Hehehe… I started smoking in seventh grade, and was all about the black concert t-shirts. The only reason I didn’t have long hair is Mom wouldn’t let me grow it.

I grew up in Redwood City and yeah, you are correct. No thrash that I can recall on KSJO, KOME, Live 105, etc.

By the way - did you listen to any hair/glam metal bands from the Bay Area back in the day? Ever hear of a band called Head On? They just played a reunion gig a few weeks ago…the singer is a friend.

“We’re Not Gonna Take It” was played to death on WSHE (SHE-Rock) and WCKO (K 102) in south Florida in the early 1980s. It went to #21 on the US Billboard chart, after all.

I don’t recall ever hearing them on radio in Sacramento (KZAP, KRXQ) back in the day.

A friend and I went to the “Monsters of Rock” tour at Candlestick Park in 1988; the bill was Van Halen, Scorpions, Dokken, Metallica, and Kingdom Come (in order of prominence). I knew who Metallica was at the time, but I had only ever heard their music a handful of times. I recall thinking that they sucked, but that probably had more to do with the sound system than the band.

I don’t think I ever heard them on the radio in that era (I was in Madison, WI for most of that time).

They weren’t top-40 material, so they wouldn’t have gotten any airplay on Z-104 (the pop station in that market, at that time). The other primary “rock” station was WIBA, but they primarily played “classic rock” – as Metallica wasn’t “classic” at that time, they wouldn’t have gotten any airplay there, either.

fiddlesticks, I assume you’re talking about WAPL in Appleton – I’m a little surprised that they weren’t playing Metallica back then. Not that I don’t believe you – I just figured that, if any station in Wisconsin in the 1980s (short of college stations) would have been playing Metallica, it would have been “the rockin’ APL”. :smiley:

Here in New York, I don’t remember Metallica played much on AOR WNEW, K Rock in the 1980s. Maybe late at night. Don’t think they played much thrash. But yeah, Quiet Riot, Twisted Sister, Ozzy, ZZ Top, Lots of Led Zeppelin.

Speaking of Twisted Sister, I remember how Dee Snider, Frank Zappa and John Denver testified against the bipartisan gathering of idiot politicians wives PMRC featuring Susan (Mrs Howard) Baker and Tipper (Mrs Al) Gore. WNEW would get people writing letters for there “Lunch Force Work Blocks” (three or four songs by the same group) thanking Snider and Zappa for speaking out against music censorship and requesting their music be played. No one ever thanked John Denver, much less requested his dreadful music.

That name sounds vaguely familiar, but their wiki article isn’t ringing any bells. I just tried looking them up on Youtube, but of course the only hits I get are for that roll-on headache crap. :slight_smile:

It could be that it was played in the Bay Area, I just don’t recall ever hearing it. The way I remember it, Twisted Sister was big only because of their two videos with the dude from Animal House.

BTW, you also mentioned Quiet Riot… I still hear “Cum On Feel The Noise” from time to time, but “Metal Health” or “Slick Black Cadillac” might make good additions to my list. Thanks! :slight_smile:

The only station in Los Angeles that I ever heard playing Metallica pre-Black Album was the metal station KNAC. The AOR stations, KMET and KLOS, never played them to my knowledge. They played Judas Priest, Iron Maiden, the various hair bands like Motley Crue and Poison, but never Metallica. I’d see shitloads of Metallica T-Shirts at concerts, but never heard them on the radio.

Speaking of deceptive nostalgia programming, I’ve noticed the same thing with KLOS, which is now a classic rock station. Now days they play Nirvana and Pearl Jam at least 2-3 times a day, but while Cobain was alive and KLOS were still a “contemporary” rock station they wouldn’t touch grunge, insisting instead on playing the same 5 Ugly Kid Joe, Warrant, and Tom Petty songs over and over. Amusingly, they jumped on the grunge bandwagon around 1995, when grunge had already been on the way down for a year and Cal-punk bands like Green Day, The Offspring, and Rancid had taken over.

At some point before the black album, Metallica were featured on the cover of Rolling Stone and described as something along the lines of “the top 40 radio won’t touch”. That wouldn’t be an accurate description if they were getting radio play. I couldn’t find that particular cover in a quick search; maybe someone else will have more luck.

Exactly the station! Like I said, WAPL’s setlist was fairly diverse at the time (as opposed to the standard/ossified “classic rock” format) but I have no memory of pre “Enter Sandman” Metallica on it, at least not during the times that I listened…but maybe on the overnight shift when the bosses weren’t listening… :wink:

Before the black album, wasn’t the average Metallica song about 45 minutes long? I think I remember that being one of the reasons they never showed up on top 40 radio.

Wasn’t their breakout hit “Apply Directly to the Forehead”?

(Must have been annoying to be them while those ads were in rotation. I know it was a little annoying to be me.)

I know that KRXQ in Sac had a Mandatory Metallica on Friday or Saturday nights, but I’m not sure when that started. They would dig pretty deep for that, getting Garage Days and Ride the Lightning stuff on there. Good times!

Anyone else remember Jukebox TV? Like Pay-Per-View for music video’s. Was just about the only place to see the full video for One.

The only song I can remember getting any airplay on the mainstream rock stations during non-genre-specific hours before the Black Album was “One.” Otherwise, you’d hear their pre-Black Album stuff at the ends of the dial (where the college stations and independent stations hung out) or during special late-night metal hours some stations would have in the 80s. If you didn’t seek it out, you wouldn’t hear it on the radio.

KSJO had that too, but it was on every night. It didn’t start until sometime in the '90s, after Metallica became “mainstream.”

Here’s the Facebook pagefor the reunion gig I mentioned upthread…there’s a home vid of at least one song…and here’s their Wikipedia listing