So as quite a few of you know, I’ve been producing music lately and it is going pretty well all things considered. Currently, I’ve been making classical/new age music and working on my first folk song releases. To prevent brand confusion, I’ve separated these into two artists. However, I am getting ready to release an album of cinematic themes for tabletop RPGs.
So the question is should I:
Release these under my classical/new age brand? In which case, it would basically become my “instrumental” brand.
Release these under my folk music brand? While this may seem odd, my folk song image is one of a medieval bard so it would kind of fit.
Release these under a third brand?
The drawback to using a new brand is, of course, the difficulty in growing three brands. Especially since I’m just starting off in music. The advantage is avoiding brand confusion in the long run.
I’m a total noob / consumer in this. So take what I think with the appropriate (IOW massive) discount. Consider me your typical clueless “I know what I like” consumer.
IMO brand, schmand.
You only have so much name recognition to go around. The more your name stands out, the more money you make and the more ancillary mentions you get. So go for mass, not for differentiation. The returns are exponential on the headcount of your fans per genre. So do whatever it takes to get the largest single number, not 3 smaller numbers that might additively total more but whose sum of exponentials is a disappointment. You’re a math geek; you grok this intuitively.
If you were a major league celebrity already, trying to keep your e.g. classical and folk personas separate might serve a purpose. Now? IMO any cross pollination is good pollination.
I wish you every success. Lest you kill humanity with your next GPT release. Yeah, that’s it. I for one welcome our new musical overlords. Despite the beeps.
I appreciate the feedback. I’ve been kind of inclined towards the same thing. Especially since I do want to known as a multi-genre musician/composer. Maybe that is my brand?
I don’t know what is best. There are dozens of variables that might make one solution better than another: local vs national, focus on personality vs function, marketing methods, level of consumer awareness.
It would be possible to have divisions within a core brand: QuaverCore and QuaverCore-Pastoral. Generally when I see such divisions I frown, but I’m an old cynic who thinks it’s cool for Yamaha to sell motorcycles and musical instrumentals.
