No (heey! it’s the pit) fucking way.
I took a course in high school called “sewing and fashion”. A quarter of the year, instead of sewing nice pretty skirts or cute little knit tops, we learned about the fashion industry.
Let’s have a mini lesson, shall we?
Brand names are just that. Brand names. Just because some guy slapped a label on it does not make it better.
Example:
Let’s say there’s a guy named Snobby McStuckUp who wants to start his own line of clothes. He coins his line as McStuckUp but you know what? He most definately does not design any of the clothes. Designers that he has hired do not design most of the clothes. What really happens is that “independant designers” design the clothes, and then they head over to McStuckUp headquarters to purchase the labels to slap onto the mass produced clothes. This is good for both parties. McStuckUp gets clothes that aren’t necessary superior to the other brands, but they can sell it at a jacked up price simply because of the label. The independant designer benefits because his/her clothes, since they are under a label, will probably sell better than with no label.
This was drilled into our heads by our teacher, various videos, and even a few guest speakers.
In this class, we were also assigned a project to see how truthful this was. I went into Tommy to scope out the fashions, and I wrote down the price of a few simple t-shirts and skirts. I headed over to Zellers and did some comparision shopping. I didn’t find anything that matched exactly, but close enough.
A striped cotton button up shirt at Tommy: $59
A striped cotton button up shirt at Zellers: $20
The difference? The shirt at Tommy was blue while the shirt at Zellers was black. And oh, $39.
Some brand name clothes may SEEM superior, but it has nothing to do with the brand. It has more to do with the shipment and how well it was made by the factory workers who have no fucking clue who the hell “Tommy” is.
It’s a shame this course wasn’t mandatory because as a person who never bought into the “Brand name = better” hype, it could have taught my brother a thing or two.