There is a commercial playing over and over on my sports talk radio station for Phaser (sp?) radar detectors (the commercial implies it’s a jammer too, but I don’t know about that).
Anyway, at one point during the commercial the narrator says “Phaser is SO POWERFUL that it has been BANNED in several states!!”. The commecial makes a clear implication that this device is so good/powerful that it has been singled out by several states to be outlawed. The reality is, of course, that those same states ban ANY device that can intercept/interfere with speed limit enforcement.
My question is what is this type of advertising technique called - where a statement that can be applied to any members of a given group is phrased in such a way that it SEEMS to only apply to a specific member of that group, making it better than the rest?