You’ve seen it in all the bookstores. The “African-American Interest” section. We sure had one when I was the assistant manager at Waldenbooks for a while.
I never thought much about it until a few weeks ago when reading an opinion piece by a black author who felt relegating him to the “black section” minimized what he had to say.
His contention was, “Hey, I’ve written a book that has sociological insight and comment on society as a whole. By putting my book in the black section, you are assuming that only blacks would be interested, or that my research is somehow more directed to blacks than general society. Further, you remove me from a wider audience thus causing me to lose sales.” (paraphrased)
I see his point. On one hand, every bookstore is divided into sections. Sports, romance, Sci-Fi, what have you. However, these are connected by subject matter. The African-American section has no unifying theme other than a picture of the author or subject matter showing a black face.
At our store, it didn’t matter what the subject was. The black section contained sports biographies, black romances, Terry McMillan, Maya Angelou, Oprah’s fitness book, Nappy Hair, political books, black erotica, and so on. Any black involvement, and it got relegated to a special section. And this was corporate policy! The only books we were able to cross-shelve were bestsellers, and then only during the initial hype. After that, well, too bad. From observation, this policy seems to be ubiquitous, at least in bookstores.
I guess this is profitable, or else the publishers would not allow it to happen. But there must be more than a few black authors who get upset when they check out a local bookstore and see that their book on how to run a business is not included among the other business books, but rather is sitting between The Autobiography of Malcolm X and Ebony Lust.
What say you?