I was talking with my wife and daughter about the Charlie Hebdo attack and gave my views (noted elsewhere) about the offensive and seemingly racist cartoons they publish.
Daughter: Why would they do such a thing?
Me: Because they didn’t like what the paper publishes.
Daughter: No, why would the paper go out of their way to offend people?
Wife: Some people just like to be offensive. It’s like Archie Bunker. My father and uncle loved him because he was saying things they believed. My aunt told me that when I had more life experience I’d understand that better black people, like the Jeffersons, should stay among their own kind and try to improve them, not move in around white people.
Me: So Norman Lear failed in his mission to change the thinking of people like your family?
Wife: He probably cried all the way to the bank.
That is, in fact, something I never liked about All in the Family. Lear believes he is a good man, steeped in the 20th century US liberal tradition, and Archie was supposed to be an obnoxious lout so over the top that viewers looked at their own attitudes, saw the similarities, and made changes where needed. However, in many, many cases people saw a kindred spirit, someone whose popularity supported their way of thinking, and pushed the show to the top of the charts. It was an example of Poe’s Law that backfired, reinforcing the very things it tried to change. It did not eliminate Archie’s way of thinking; AITF is still popular in reruns and there is an entire political movement fielding candidates who sound like Archie Bunker, or worse.
Part of the failure was because most people are not introspective and rarely or never question their way of thinking. You cannot change their thinking with parody because the smart ones recognize you are making fun of them and dig in their heels, and the dumb ones, like my in-laws, think you are agreeing with them. Much of Archie’s fan base was made up of the latter, quoting him and laughing with him, not at him. Archie quickly became the flag carrier of the Not Nearly Silent Enough Majority, which was not Lear’s intent and why I believe All in the Family was an epic fail in political theater.
The same people watched The Jeffersons and saw a silly, stupid, and uppity black guy and his stereotypically sassy colored maid. This was not an edgy comedy about the rising black middle class for them but a minstrel show, showing why George Jefferson did not belong on the east side of Manhattan. Maude was an obnoxious bitch who reinforced those people’s ideas of what “women’s libbers” were all about. Like all of Lear’s characters they were cartoons, but at least they were not insipid cartoons like Mike and Gloria.
Comic political theater is difficult to do well. It can be earnest, but that is boring and not funny. It can be sly, like My Man Godfrey, but that slipped into earnestness near the end. Or it can be based on buffoonery. Lear tried that with Archie Bunker, but failed because Archie’s beliefs, which may have seemed ridiculous when put on paper, reflected too well what too many people believe to succeed.