If you needed any more confirmation of the death of television , look only to the burgeoning industry of streaming entertainment and especially original programming. Amazon seems to be one of the latest entrants with the deepest pockets and this seems to be a timely offering .
Silicon Valley is ripe for a television comedy, and it’s fitting that tech giant Amazon would tackle the subject of startups for one of its first original shows, Betas.
Betas follows four brogrammers as they develop their social networking app, BRB, in a Silicon Valley accelerator. BRB is similar to a slew of location-based dating apps on the market right now.
“We thought we were being novel when we invented BRB,” Betas co-creator Evan Endicott told TechHive. “During the course of actually getting [the show] set up and producing it, a few apps came along that do similar things.”
So it goes. Endicott said Betas imitates real life: Future episodes feature the BRB bros pivoting to something a little different.
Betas will make its first three episodes available on Friday, with further episodes added each week. Amazon is avoiding the binge-oriented release strategy that Netflix has used successfully. As a result, people will have to remember to sign into Amazon Instant Video every week to catch another episode.
FYI, according to IMDB, the original pilot came out in April of this year. And seems to be available on Amazon .