Amazon's culpability with fake reviews

This particular product I reviewed had all five star reviews, 39 now as I write this. In a hurry, and not having the time I normally do, I figured I’d order it since it wasn’t a high dollar item. Anyway, when I received it, I gave it a 3 star rating. It gets posted, then a couple of days later, it disappears. I think I followed their rules, but after studying the reviews some more before I posted mine, I did point out at the time in my review that I thought it highly suspicious that that item had all the five star reviews it was claiming, but at the time not one was a verified purchase, and initially nearly all were posted on the same day with each review being just a couple of simple sentences. Further looking into it, I found the reviewers following a similar pattern on products they reviewed. All seemed fake. Since I wrote that, verified reviewers started showing up which should also be suspect.

Well, evidently Amazon actually allows this for certain sponspors to let them pull reviews they don’t like, lets all the fake ones stand, and I thought at the time, Amazon should be aware in knowing about it, but I suppose Amazon is a part of the deception. I spent hours looking for somewhere on their cite to report this, but it proved futile. I understand one can find a customer service phone number for Amazon by searching on the internet, but not on their cite, or if it is there, they don’t make it easy for you. But I doubt a rep is going to get me anywhere either, and isn’t interested in hearing it. I may try that route when I do get some more free time. I don’t expect Amazon to catch all fake reviews, but how 'bout some of the companies that are the worst offenders?

I suppose all major on-line companies are doing this. I’m guessing if it is a sponspor they like, and it’s making them money, and I suppose if perhaps the supplier pays extra, one can limit the negative reviews by having them pulled themselves, or have it done for them.

So what can you do about fake reviews when Amazon and others allow them to stand, and take out honest reviews? Two cites I have found helpful are fakespot.com and reviewmeta.com
You simply go to Amazon, Yelp, TripAdvisor or Appleapp, copy and paste the link into their cite. Here is the item I bought from Amazon, e.g.:

https://www.amazon.com/windproof-Cigarette-Rechargeable-JFQ-sunsine/dp/B078HVR2V6/ref=sr_1_26?ie=UTF8&qid=1519824802&sr=8-26&keywords=atomic+lighter#customerReviews

Since Amazon pulled my review, I wrote two more reviews on this same particular item, this time with one star rating due to the amount of deception involved, wanted to see if first reviewed pulled was a fluke, but these last two were never posted. Simply copy that url, then go to Fakespot or Reviewmeta, and you’ll see despite the glowing reviews from Amazon, these two cites give it a F rating on Fakespot, and Fail on Reviewmeta. Start doing this with any item you want to research further before purchasing.

Lately, I personally have been spending about 5-10k+ a year on online purchases, but I’d like to find a more honest on-line place to go to if there is such a place. I’d rather my money go to more reputable places. I’d particularly like to find someone that makes it easier to report and pull deceptive reviews. Also, what other countermeasures can we use? What do you do?

cite= citation for a fact you claim
site= location, eg website

Does anyone actually trust Amazon reviews? The system is so dodgy that it’s worthless.

They may have pulled them precisely because you were calling out the other reviews specifically. Note I despise fake reviews and am otherwise with ya there.

The English in the description and the reviews are a dead giveaway.

This is from my own personal experience. I gave the links of what I went through. Either their sponspors or Amazon itself is allowing it. I don’t have the inside track of who is more guilty, but I’m sure others have experienced what I have went through.

But it’s also from other cites that I mentioned in the OP which show there is a large number of reviews that are highly suspicious. So evidently, there is a major problem with fake reviews, not just Amazon. If you or someone thinks Amazon really cares, I’ll be happy to talk to someone there if they have a phone number for someone that really gives a shit about this, and I won’t be put on hold for hours.

I didn’t call out any specific review, only that I thought it odd that all five star reviews at the time I first wrote, not a single one was verified. I’ve seen other reviewers making same observations in their reviews on other products questioning why there weren’t many verified reviews, and those weren’t pulled. I was careful here, and I didn’t receive any notice from Amazon that I didn’t follow the rules.

Well…I sorta did. Maybe not so much now.
Very interesting.

I tend to read the one-star and four-star ratings.

Yeah, nornally I’m in not as much of a hurry when I purchase things, so my bad there. But that product certainly made me aware of just how worthless the reviews are now. If one spends a bit of time on Fakespot and that other cite, you’ll see how widespread the problem is.

I started doing that more about a year or two ago too. Hell, just the fact they let those stand, may at least let one know they are not pulling all of the negative reviews, anyway.

I do too. If I see a lot of one star ratings, especially recent ones, I’ll get nervous about the item.

Right now, especially though third-party sellers, fake reviews seem the least of it. As a lot of people suspected, outright fake products seem the bigger issue.

That’s why I buy from the manufacturer’s storefront whenever possible.

Right next to the actual review, where it says ‘was this helpful’, is a link that says “Report Abuse”. I’d start there.

It is a bit hard to find, but it’s on there.
Click Help, then go to Need More Help, then Contact Us. That takes you to the actual help page/contact us page that gives you ways to get a hold of them. If I were you, I’d click on “Prime or something else” and then chose Non-Order Question and go from there. That page will have them call you (it’s automatic, when I’ve used it your phone rings almost right away), you can pull up a chat window or it gives you their phone number. But as you said, I doubt you’ll get anywhere trying to explain to a Tier One CSM about fake reviews.

As for what you can actually do; Learn to spot the fake reviews. The one that catch a lot is a small number of reviews, say, under a hundred and they seem evenly split between 5 stars and 1 or 2. Reading them almost always show the 1 or 2 star reviews trashing the product and the 5 star ones won’t say ‘verified purchase’. Also, if it says ‘I got this for free for my honest review’ don’t even read it. In fact, click the Not Helpful button.

Another thing to do is to sort the reviews by Most Recent. There’s plenty of times when they go downhill because of a product or manufacturing change, but they continue to use the same listing.

I gotcha, should know better.

Joey P thanks, when I have the time, I’ll try to see how far I can go with it.

Why does Amazon allow Unverified Purchase reviews?

If you purchased an item from someplace other than Amazon (or used it without purchasing it, e.g. you read a book borrowed from the library), your input would still be useful.

…or received it as a gift, or someone else in the family placed the order, etc…
But it’s definitely a red flag when most of the reviews are not from verified purchasers.

I don’t read the 1-star reviews usually. In my experience, the most useful negative reviews tend to be 2 or 3 stars. The 1-star reviews are mostly along the lines of “it broke after a few months,” “seller sent the wrong item,” etc. (No product has a 100% reliability, so knowing a few people had theirs fail doesn’t tell me anything.)

Nothing should break in a few months. I ignore the idiots who bitch about it shipping late or wrong items.
What I look for is similarity in problems in the one-stars.

The issue with fake reviews seems really rampant, to me, during their Prime Week sales events. Lots of weird, usually electronic, products “on sale” with a markdown from a clearly inflated price (which is a whole other industry-wide mess) with hundreds of 5-star reviews. Useless 5-star reviews. It never seems to be those sort of reviews with lots of details about actual use or anything.

Honestly seeing all of those fake reviews has probably saved me hundreds in impulse Prime Week purchases :slight_smile: