Apparently this ad was green-lighted weeks ago and was too far along to be stopped, but a Washington Post columnist just received an AmEx offer for a discount on a Mediterranean cruise from Costa, with the tagline, “Immerse Yourself.”
Let me give you a little tip about that cruise…
I have a sinking feeling about this…
But seriously, during the ‘six to eight weeks’ the brochure took to go from the creative director, to the printer, to the fulfillment house, to the post office, there was no point where AmEx could have called up and said, “Stop everything!”
As far as unfortunate ads go, this is pretty high on the list.
But hey, to be successful in advertising, you’ve got to have an angle.
What, did the printer trip and have them fall into a mailbox?
No, the orders to rescind the ad was sunk in a boat while being delivered by sea
Should be a helluva discount now.
Let’s not go overboard.
You’re really not being fair to the first 2 hours and 44 minutes.
Nearly 90° I’d say.
They’re just delivering on their promises. You guys who are complaining are all wet.
Too many sunk costs.
And this, Ladies and Gentlemen, is why I love the Dope.
From the ad copy and commentary:
That’s called the “European Experience.”
They have reached new depths.
Yes, we are going full tilt on this one, aren’t we?
It certainly does put a different slant on things, you bet.
This reminds me of the ads I saw on walls in Toronto: “There is no such thing as ‘bus rage’ - Greyhound” …the week that that nut beheaded a guy on an intercity bus in Saskatchewan.
Granted, they were already up when the beheading happened… but still…
“You know how the Titanic sank exactly one hundred years ago? Well the boat industry has learned from its mistakes. God Himself really couldn’t sink this ship.”
I’m inclined to agree with you.