Agreed. The whole point seems to be to obfuscate and mislead, FDA regulations aside. If your average business owner spent as much time misleading his customers as marketers and labellers do misleading all of us, they’d be out of business in no time. That’s bullshit, and everyone knows it, but they get away with it because of all the weaselling; “We’re not technically breaking the law; we’re just obfuscating and misleading; it’s your fault if you don’t want your shopping trip to take five times as long to try to figure out what we’re actually saying.”
Not a rant, and I’m not particularly angry with this except for the fact that it no longer appears on the package, but we buy a certain type of dog treat. Big, bold statement on the package joyfully announced, “dogs don’t know it’s not real bacon!”