Had Jesse not turned into a CT wacko he’d have been a plausible Trump-Lite style candidate. Just another celebrity trying to cash in on the rejectionist movement.
Once he joined the CT brigade he moved himself even farther into unelectable territory than many folks perceive Trump to be.
So: Chasing the same voters as Trump, less electable than Trump, less well known than Trump, 6 months later than Trump.
Sounds like a way to boost traffic and paid advertising returns at his personal website and little more.
Here’s once scenario where it sorta makes sense … The GOP “establishment” (scare quotes because I’m not sure it exactly exists anymore) decides the best way out of their current existential dilemma is to find a Trump-Lite candidate that A) appeals to the rejectionist wing; and B) they can control; and C) remains plausible to mainstream R voters.
So they draft somebody non-mainstream for that job. If they did this, they just picked a different kind of loser in Ventura.
But I think it’s not impossible for there to be such a person who fits A, B, & C above. In their dreams it would have been Cruz. But the evidence is in that Cruz ain’t it; he’s got a lot of A, no B, and not much C. The lack of B is the real problem here from their POV.