Does anyone know of any single place that attempts to assess the economic expenditures/impact of the Superbowl? I’m thinking in terms of a comprehensive balance sheet as to who pays what, and who earns what.
-How much the network pays for the rights?
-How much advertisers pay?
-How much it costs to put the event on (TV production/on site)?
-How much fans pay (both in-person and home)?
-How much do media spend in the 2 weeks leading up to and week after the SB?
-Heck, even expenditures by the 2 teams?
And so many additional factors.
And the balance sheet should also reflect who “earns” what portion of those expenditures.
My wife and I watch the SB, but are not football fans. We find it interesting as a spectacle and social phenomenon. How much does it cost to put on - say - the halftime show? Is the overall event assessed in 100s of millions of $? Billions?
The closest I’ve been able to find is discussion of portions of the event - such as the economic impact on Minneapolis.
I doubt you’ll find one site that breaks down everything. But a lot of this information is out there.
The networks don’t pay for Super Bowl rights specifically. It rotates between the three networks as part of their deal with the NFL, which is about 1 bil a year each.
You didn’t mention any of the (uncompensated) costs to the public
cost of police escorts for motorcades of the teams from the airport to hotels near the stadium.
cost to the public of traffic jams caused by those motorcades.
free parking spots in nearby city ramps for NFL big shots.
police offers checking for counterfeit NFL merchandise and arresting sellers (and additional costs for housing them in jail and eventual legal costs for prosecuting them).
free use of public parks near the stadium.
waiver of sales taxes on ticket sales , parking fees & sales of sports mementos.
hundreds of hours of city employees working on Superbowl items rather than their regular jobs.
free catering & ice (800 pounds/day) delivered to team practice sites.
(the big one) overtime hours for police working at Superbowl events. (And nobody counts up the cost of increased crime elsewhere in the city, where police presence is greatly reduced.)
even such minuscule items as requiring the concession stands to cover the soda fountain & beer taps if they display logos other than the ‘official’ NFL sponsors.
Sometimes they claim that the governments are reimbursed for some of these costs. But that’s a fraud. The money for this reimbursement comes from corporate donations, which they just turn around and deduct from the taxes they would have paid.
This Motley Fool article attempts to address the question.
I live near Birmingham, England, which is gearing up to host (at very short notice) the Commonwealth Games. We are told about all the economic benefits and many of them are undoubtedly true: the competitor’s accommodation will easily convert into public housing; Hotels are already heavily booked in July/August 2022; the organisers are apparently trying to direct the profits from concessions etc back to local business, and so-on.
Thanks, Tim - I wasn’t trying to be anywhere NEAR comprehensive in listing the various economic players. The one article I had found before appeared to try to assess many of those “public” expenditures in terms of whether Minneapolis benefitted from hosting a SB.
bob++ - your link doesn’t work for me. I’ll try to find the article.