The previous poster was correct, it takes about 12 weeks for your coupons to match the list exactly, however, the savings begin your first trip. With stores with shopping cards, it isn’t uncommon for me to use just a few coupons each week.
Doing it without the coupons is possible, however, you are not maximizing your savings, but even so, the savings are significant. FWIW, a .50 or $1 paper has probably $30-40 worth of coupons every week, so it’s nothing to sneeze at.
One of the things they point out is that your grocery bill is one of the few places you can make a significant cut in the amount you spend, with very little effort. Mortgages dont’ change much, power bills don’t change much, etc. Truly, when you find out how much you can save, it is mind boggling. I can walk out of the grocery store weekly, with $200 worth of groceries for about $100.
The list works kind of like this, black items are good deals, buy some if you need to, blue items are buy it now, stock up, green items are free, get all you can. At first, your bill will be higher because your “need” items will mostly be purchased at full price, and you are stocking up on blue items, you will however, still see a significant quantity difference in the amount of items you buy.
Example: Mayo is on sale for $.99, you have 2 coupons, you buy two. You now put one in the stockpile, so when you buy it, you don’t have to spend $2.50 because it probably won’t be on sale when you run out of the first bottle. Meanwhile, you need Shampoo which isn’t a “list item” so you pay full price, say $3.99. You have now spent $6.00 worth of stuff, but you technically have $10.00 worth. It isn’t just what you save today, it’s stockpiling so that your savings continue to the future, that is why it is advantagous to buy multiple papers.
One week they had my husbands razors with an $8.00 off coupon. I knew the chance of him never needing razors again, were slim, so I went up and bought 4 more papers, just for that item, all the other coupons I got were a bonus.
Really where the game shines is in non-perishables like laundry detergent, toothpaste, toothbrushes, deodorant, shampoo, because it is just insane how much less you can get that stuff. Seriously, I don’t pay for toothbrushes, rarely pay more than $.50 for toothpaste. And it isn’t generic, offbrand stuff either, it’s the good stuff, because those companies put out coupons. You can save more buying brand name items than you can buying just store brands. Oh, also, cereal is another big money saver, there is always coupons for cereals $1 or so a box usually.
There is also a Walgreens list available for free.
Little antedote, when I first found out about the grocery game, my cupboards were bare and my bank account was overdrawn, it took me several weeks to get the dollar in my bank account to sign up for the free trial. It made the difference between me eating a lot of peanut butter & jelly, and eating real meals. I feel so passionately about this program because it made a huge difference in my life. Now that we are back on our feet, I am even more thankful, because it helped me get back on my feet faster.
The companies want you to buy their products, the stores want to be able to survive the walmartization, and we get to benefit from that.
FWIW, what I save ever week in the grocerygame, pays for my daughters pre-paid college program. I think of it as paying her way through college, for $10 every 8 weeks. It is a hell of a return on your investment.