Background: I’ve been working with a buddy of mine for a year now, developing a piece of software that’s pretty damn good if I say so myself. The software is, for all intents and purposes, done. It’s business software, aimed at a particular market. It’s a good idea - basically, it does a job that large organizations will often develop their own software to do, at a very hefty price tag. Ours does the same thing at about half the cost. We know this because buddy’s previous job was developing this custom software for big businesses at full cost - he got the idea for the software we developed while doing this.
So what’s the problem? Buddy can’t seem to sell it. Not surprising, given that we’re both techies, not salespeople. He’s been laboring with trying to sell it himself for several years (I came on a year ago, but he’s been doing this for a couple years previously). He’s also hired an “industry salesperson” but this guy has been trying to sell it for 6 months and hasn’t sold a damn thing. I’ve met the guy and seen his resume; I don’t think he’s a particularly good salesperson.
I’m not a part of the company, but I have worked for a year (not full time) with a contract that states I will get paid when the software sells, so I want the damn stuff to sell. Being a techie, I personally don’t know how to sell stuff. Given that:
- the software is done. It’s not a dream or a vision; it’s a solid product, right now.
- we know that businesses in this industry need products like these, as they spend hundreds of thousands of dollars developing their own
- we offer the same solution at a much lower cost
- there’s no other company out there offering what we offer at the price we offer it
I just have to believe the stuff is sellable, if we can just figure out the right people/plan to sell it.
So what do we do? It’s pretty clear we need marketing and sales people, but I don’t know how to go about finding people to do so. Is this a situation where we should start looking at business loans? Venture capital? Do VC companies still exist (I know that VC money is a lot harder to get now that it was 10 years ago.) Any other ideas?