I got a letter in the mail yesterday saying that I was chosen to participate in Integrated Media Measurement if I so choosed. It seems to be like the Neilsens, but with all sorts of media. According to one blog I found, “Integrated Media Measurement has created a technology using cell phones allowing them to sample the audio someone encounters in their daily life.”
It sounds creepy to me, and I don’t think I’ll sign up, but I was wondering if anyone else has participated or knows anything about it.
(Hope this is the right forum- I didn’t know where to put it, since it relates to media, but I’m also asking for answers or opinions.)