Based on the TV ads, it appears to be the Holy Grail of American life: A weight-loss program that does not require behavior modification.
Based on this, however, it’s only “dietary fiber.” How much can it actually do?!
Fiber is filling. If it manages to surpress your normal appetite, I can see how it would encourage some weight loss.
I know, I know, just like that “Ayds” candy back in the '70s. But the ads seem to imply that lipozene is more than just an appetite suppressant. In fact, the appetite-suppressant effect is not even mentioned.
Read the fine print on the ad - it probably has a lot of “these statements have not been reviewed by the FDA” and “this is not intended to treat…” etc., etc. These ads are typically crafted very carefully to have lots of good-sounding statements that won’t get them in legal trouble and won’t require them to either change the statements or submit this supplement for FDA testing. I suspect if they came out and said “This will suppress your appetite” that would be one of those statements of a direct effect that the FDA would flip out over.
Supplements don’t require FDA testing, but in return, they have to be very careful about how they word any claims for their products.
This is one of our favorite ads in this household. My eyes light up when it comes on. Awesomely entertaining stuff.
The fine print entertains too if you catch it. Know those Slimquik commercials where there’s a cartoon man and woman and the man loses weight ‘easily’ but not the woman? Next time you see one, read the fine print at the bottom of the screen.
“Cartoons lose weight easily. Real people need to diet and exercise”
The fact that they even felt the need to post such a disclaimer is a sad testament to our society. :rolleyes:
If you look at the fine print on the bottom of the screen during the commercial, you’ll see that most people lost something like 4 (or maybe it was 8) pounds while using it. Whatever the amount, that’s pretty much equivalent to the water weight you’d expect to initially lose on just about any diet and exercise plan.