Anyone know what happened to Vitamin Water?

[kenobi_65]

@diku

Well, they were everywhere at the NCAA tournament. All cups had to be official Vitamin Water cups. Here’s a pic (about 1/3 of the way down the page):

http://www.midmajority.com/2009/03/ballys-pig-party.php

Vitamin Water has become Coke’s alternative to Gatorade (which Pepsico bought in 2001, after a bidding war with Coke). Coke used to push Powerade as their Gatorade knock-off, but, these days, it seems that Vitamin Water may be their preferred brand to push in that area.

[diku]

@kenobi_65

Vitamin Water has become Coke’s alternative to Gatorade (which Pepsico bought in 2001, after a bidding war with Coke). Coke used to push Powerade as their Gatorade knock-off, but, these days, it seems that Vitamin Water may be their preferred brand to push in that area.

Which is odd, because Powerade is the number two brand of sports-drink. Again, they’re attacking their own product.

[jayjay]

@diku

Well, they were everywhere at the NCAA tournament. All cups had to be official Vitamin Water cups. Here’s a pic (about 1/3 of the way down the page):

http://www.midmajority.com/2009/03/ballys-pig-party.php

That’s not a sign of popularity. It’s a sign of a sponsorship deal.

[Troy_McClure_SF]

More competition? Not from “sports drinks” but from “enhanced” water, like Propel and Smart Water.

[Leiko]

I noticed recently that they’re redoing the labels and making them shinier, and that Sync (berry-cherry) is now Download. I wonder if that has anything to do with it?

I know that the Best Buy I used to work at had a reduced selection compared to the grocery stores and that among the grocery stores the selection isn’t completely consistent. Some stores have Balance (grapefruit-cranberry) and some don’t. Very frustrating.