I’m very happy that I haven’t seen a lot of pink this year. A couple of years ago, it had become a ridiculous overkill.
I’ve seen a couple of corporate logos on social media changed to pink, and pink lights on one building in the Chicago loop. A far contrast from a couple of years ago where it looked like everyone had vomited a Pepto Bismol and everything was pink. I do know the NFL backed off on Pink October a couple of years ago.
For those not in the know, it became popular to use pink to promote breast cancer awareness about 10 years ago. There was a backlash due to the politics of the Kokanee foundation and also how much of the pink money actually went to breast cancer.