My first visit to the Apple store was when I needed my power cord replaced on warranty. I wasn’t aware I should have made an appointment online.
The place wasn’t empty, but it wasn’t busy. I stood at the service desk while a couple of people were being helped. When one of them left, I approached the counter and explained why I was there. The Apple guy asked if I’d made an appointment. When I said no, he walked me over to a bank of laptops where he showed me the appointment site. It was 1:30. I made the appointment for 1:45. The guy then looked at his iphone, said he didn’t have anyone until 2:00 and asked me if I wanted him to assist me now or wait until 1:45.
Once I got the guy helping me at the counter, the service was good. But I was somewhat unimpressed that I was made to go through hoops when the pragmatic method of assisting me was to simply assist me. It wasn’t busy. It took me longer to make the appointment than it did to get my new cord. Granted, next time I will make an appointment first.
I stopped by an Apple Store yesterday afternoon. Granted, the heat may have been a deciding factor because this a boutique store rather than one nestled in a nice air conditioned mall, but the place was completely sedate for 4 on a Saturday afternoon.
I echo above, the team members all wear Apple shirts of some sort, and more importantly, neck pendants with their ID/access badges which are fairly large (about the size of an iPod, actually). Look for the people with things around their necks, if nothing else.
Even in economically-devastated Michigan my nearby Apple Store is painfully busy during the after-work/-school hours. I recently had to go there several times a lot due to some hardware issues (that ultimately turned out to be my own fault). On one of those occasions, though (either dropping off or picking up my machine) they let me jump the queue right away when I wanted to buy an unlocked iPhone 4.