I’m going to try and take another shot at explaining the practical implications of what makes clouds dark or “bright.”
Go to a nightclub and watch the lights blast over the fog from a fog machine. This isn’t like a cloud at all, just vaporizing water mixed with glycol or glycerin, or simply mineral oil. This is such a cool effect. Now carefully note what would happen if you saw columns interposed in the light, or rather the layer principle. One fog machine close to you, one fog machine at the other end of the room. Now if you see some colored light sweep by past the second fog, is the thickness bearing on how much light gets through?
So the “shadows” of other clouds, or simply seeing one cloud behind another, and the sun penetrating as much as it can, you obviously can’t see as much sunlight in the come past the thicker areas.
How much stuff is in a cloud would only help it along somewhat, considering the weather is mild. If there are more vapor and particle specks wouldn’t the cloud be brighter? Think about it, more surfaces for the light to bounce off of. This is why on normal, too cloudy days, they all have about equal opportunity to become bright, if they are under direct sunlight.
It matters little what’s all in a cloud, as I’ve hypothesized before. You can find this out by filling an enclosed space with steam, and then smoke (which is particles) and playing with a flashlight or bright light source.
On an overcast day, or simply in a localized storm, the pressure and whatnot keeps all the moisture and other “puff” that’s up there, highly charged and seemingly thicker. If you took a safe airplane ride past the accumulation, you could see sun shining on the other side of the clouds, though.
So essentially I would sum it up like this. The atmosphere is full of this massive system that makes up the clouds, which is like a sponge and whirlwind tunnel, with little holes for rain and circulation, some areas rather dense and some not. The sun can either “glow” up a cloud like a lave lamp, see the orange and pink clouds in sunsets? They are very bright. Or the sun sometimes can’t pass through at all, simply by so much activity in the clouds, they are busy making crashing into each other and making storms. Or sometimes on moderate days, the sun has distributed power to make all seem relatively balanced.