Way back it seemed like all commercials were 60 or 30 seconds. Now there are shorter ones.
Are there any stats on the average time of TV commercials, either overall or perhaps categorized (i.e. prime/no-prime time, or during specific programming types?)
I’ve heard it claimed that people have been trending towards a need for instant gratification and having a shorter attention span (due to the internet?) and I wonder if Advertisers are crafting their ads to take advantage of that.
I can see there might be other reasons for shorter commercials - i.e. broadcasters can fit more in a minute for higher revenue.