Pure electric just isn’t necessary, or (for the U.S. and Canadian markets) even good engineering. Here’s why:
Most driving people do is a commute to and from work, or for local shopping. In North America, 80% of all driving is done within 20 miles of home.
However, because we’re so spread out, and most of us can’t afford different cars for different uses, we still have a need for our vehicles to handle the 20% of trips that are more than 20 miles. So an all-electric car that only had a 40 mile range would not sell, except to niche markets. In addition, since cars take hours to charge, relying on all-electric means you could be stranded after you return from a long trip with an empty battery, and suddenly have to make an emergency trip elsewhere.
As a result, we demand cars that have ranges expressed in hundreds of miles. But a battery pack that can handle that kind of range is huge, expensive, and heavy. It means that during the other 80% of trips, you’re hauling around thousands of pounds of weight you don’t need, which cuts performance and efficiency.
This is where plug-in hybrids fit in well. You size the battery so that you can make those 80% of trips on electric power alone. You’re now carrying an optimal weight of battery for your most common driving. For trips that are longer, or trips that have to be made after you deplete the battery, you have a small gas engine act as a generator to provide power.
A car like this can be expected to average more than 200 mpg over its lifetime, and maybe as much as 500 mpg (0 mpg for 80% of trips, then 40-100 mpg for the other 20%). At 200mpg, we can afford to fill our cars with gas, both environmentally and economically. Or we can use bio-fuel (which makes no sense when you’re burning a gallon of it every 20 miles, but a lot more when you’re burning it every 200 miles).
I think this is where we’re headed - in 10-15 years, most new vehicles will be a plug-in hybrid of some sort (and a handful like the Volt and the Saturn Green-line plug-in will be on the market in 2-4 years).
We’ll only see all-electric vehicles in some niche applications like city commuter vehicles, urban delivery vehicles, and the like. The average family car will be a plug-in hybrid, unless we get an order of magnitude improvement in power density from battery technology.
The ideal platform, it seems to me, is to build a standard electric chassis/battery combination that gets a 30-50 mile range, coupled with a ‘power cell’ for longer duration. That power cell could be a flex-fuel internal combustion engine, a fuel cell, or even more batteries. Make it flexible, and easy to swap out, so as technology changes the fleet can adapt without wholesale changeout of all the vehicles.