In an up-thread post, I mentioned being “burned out” on medium market radio and my inability to break into the major Atlanta market even though I won numerous Associated Press awards including the coveted “Best News Operation”.
There were other reasons I left, and they need to be included, if only to show how they impacted my life.
From the time I joined both the AM and FM stations I worked for till the time I left, there was much turmoil regarding the management and those of us who loved working there (and working together) and we ultimately split loyalties because of the FCC decision I will link you to below.
It’s a lot to read, but to “cut to the chase”, it involved our station manager’s opposition to the opening of another station “across town” for which I later also worked.
Basically, the FCC responded to the manner in which that opposition was presented.
Since this is a matter of public record, I asked our administrators’ permission to link you to it and they have allowed me to do so.
If you’re interested at all in broadcasting and the FCC laws which govern it, I recommend you at least scan it.
They don’t mince words.
http://bulk.resource.org/courts.gov/c/F2/557/557.F2d.866.75-1568.html
While the case was under appeal, we, of course, continued to broadcast, but in hopes it would bring about a successful appeal, we went into “high gear” by increasing our “presence” in the community.
This impacted my career in that I was encouraged to support any major charity (MDA, Heart Association, American Cancer Society, and the Cystic Fibrosis Foundation to name a few) and ensure both stations’ call letters were kept prevalent in all promotional ads.
So in addition to gathering, writing/reporting the news, and writing and producing my daily talk show, I was now involved with the organization and management of these events on behalf of the stations.
In all fairness, I have to say that I didn’t do it all myself (the logistics, I mean), but I was the principal “on the air” personality.
The telethons made for some very long days and nights.
It got to the point where I would meet people in the supermarket who would stop me and say something like, “Bill, we love your shows, but it seems like you’re on the radio for one charity or another almost every week!”, and they were right. Even I was getting sick of hearing myself and of writing new ways of asking people to contribute money for one thing or another.
I began to drink heavily, had no time for our son or my wife, and put a strain on my marriage which ultimately ended in divorce.
Many times station personnel wouldn’t get paychecks on time (we were owned by a company in Bay Minette, Alabama), and it got to the point where we almost asked the Sunday preachers to include us in their prayers!
Although the appeal was denied by the FCC, the AM station didn’t “go dark”.
At the “last minute”, it was bought by a conglomerate of local business persons and was allowed to continue broadcasting. The buyout saved a station which had served its public since the 50’s.
However, it also caused a rift between station personnel.
Instead of offering our listeners a combination of country music and rural programming on AM and Top 40 music on FM we were now competitors. My talk show up to then was simulcast. Now they Am had their own host.
We began saying snarky things about each other on the air, which was, in retrospect, sickening. We even had competing softball teams. Ultimately, the door which connected the two studios was barred and the glass parition painted over.
WLBB (at 1100 Khz) was a sunup/sundown station, meaning we signed on and off at those times.
I still have fond memories of the sign-off dialogue on WLBB: “Sunset over West Georgia… brings to a close another broadcast day…” followed by the song “Georgia On My Mind”.
WBTR-FM (92.1 Mhz) stayed on 24-7 and also featured the radio broadcast of the Atlanta Braves games (A big “tune-out” factor, but also a big “revenue-generator”) as well as Friday night High School Football.
I ultimately left the station (s) and people I so enjoyed working with, and went “across town”, where things were less stressful (just news and the talk show - nothing else), but by then it was too late: I had “fallen out of love” with radio and ultimately went to work for Sherwin-Williams.
I don’t regret those years. Some of the times were very good ones, especially when we helped support our listening “community” any way we could.
Especially during the winter storms when I would catch a ride with our local law enforcement officers so that I could sign the station on and announce the school and work closings.
This was also a time that local businesses (who never bought any ads) could benefit from letting the public know they were open for business:
“FiFi’s Lingerie Shop will be open today for all your lingerie needs”… etc.
So yeah, it wasn’t all bad, and yeah, I do miss it (and dream about it) but even though sometimes I’m tempted, it wouldn’t be the “same” for me if I were to go back to it.
Not only because of the times, but also because of the format changes.
Except for early mornings and the talk shows, what is spoken is pretty much scripted, and I’m too much of a “blabbermouth” to ever confine myself to “intro’ing” or “outro’ing” a song or reading something off a pre-printed card.
Thanks for reading, and by all means, continue to ask questions.
There’s much more to tell.
Quasi