As one might expect, our stations, like others, had their own vehicles which were used to travel to and from “remotes” (those live “on scene” events usually at car lots or shopping centers) or just basic errand-running.
We had two and I wish I had pictures of them, because they were truly a sight to behold.
Imagine one of those “box” style milk delivery vans. This was the “remote” vehicle. It of course had the station call letters painted on it, but that was probably it’s best feature, because mechanically it was a piece of shit and dangerous to drive. Slick tires and weak brakes made it a real crap-shoot as to whether you’d survive a trip to do a live show, but management just would not pay to have it serviced. The only way we could get any work done was if it could be “traded out”. That is, go to a repair shop and offer them x amount of ads for whatever the repairs cost.
There were a couple of problems with that.
One, most repair shops in our area didn’t need to advertise and two, those who did were too poor to spend the money on parts and mechanic time.
That left the “shade tree” mechanic. You know. The guy with a mouth full of chewing tobacco who answers “Well, how much you got?” when you ask how much the repairs will be?
The other vehicle was a circa 60’s Volkswagen Beetle with manual transmission, insides all torn to hell and a big bee painted on both sides.
The “B-Mobile” (a clever use of both stations’ call letters - WLBB and WBTR), and guess who got to drive that thing?
Right. Me.
Here again, we had a mechanical nightmare, and if I had to use it to make a public appearance, I’d more often than not take the back roads, because if it broke down, there I’d be: standing there waiting for a tow while people would pass by, blowing their horns and waving, hollering “Hey Bill! Broke down again? Haw-haw-haw!”
It was a good thing the competing station was on the other side of town. As far as I know, they never saw us broken down on the side of the road, because if they had, you can bet it would have been talked about the next morning during “drive time”.
“Drive time” are those times of day - early morning and early evening - when people either go to or come home from work/school and when listening is at its highest number. This is also where you want your ratings to be as high as possible because it’s a great sales tool if you can provide good numbers to an potential advertiser.
Our stations used Arbitron to measure our ratings.
Back to the B-Mobile: I once broke down with it on a back country road going to a local high school to speak to some journalism students’ club. The engine just began to sputter and finally quit (“Good luck, Bill” when I left the station wasn’t meant for my appearance, but for my safe arrival there.) and the nearest house was about half a mile away. It was summer. And it was HOT!
So off came the coat, tie and shirt and on went one of about 50 t-shirts I had to give away. Away also went my pride.
So I get to the house, knock, introduce myself and tell the lady who answered the door my problem.
“YOU’RE Bill Craig!!! Oh my gosh! We listen to you all the time! Me and my husband on the AM and the kids on the FM. We just love you and think you’re just the funniest thaaaaaaang! Come on in! You look like you could use a nice cold glass of ice tea!”
Okay. Now this is rural Georgia, all right? Our coverage may extend over into East Alabama for both stations on a good day, but we were just not that big a deal. We provided news, sports, weather and hopefully a laugh or two, but compared to the Atlanta stations, we were Burger King to their Four Seasons.
So I was a bit taken aback with all this attention.
Long story short, the lady’s husband got the B-Mobile running enough so I could make my appearance and get back home (cleaned some plugs, I think), I had a delicious lunch, got to meet some nice folks and learned that I was appreciated more than I’d thought.
They (wouldn’t take money) got 10 t-shirts and a bunch of rock and country albums meant for give-aways at the school. (There were plenty to go around).
I would see these folks every now and then in town or at the supermarket and they always stopped, said “Hey, Bill!” and never once mentioned that day and what they’d done for me.
One of the nicer memories of my “radio days”.
Quasi