Back when it was known as a red-light district (could still be, a bit, for all I know,) there was a sleazy-looking hotel south of the airport in Sarasota on US 41 which advertised “Low Rates”
It was the only thing on their letter-changable billboard. But they never changed the letters for years. Even when the “e” fell off and they were advertising “Low rat s”, which seemed appropriate at the time.
Today I went through one of Vancouver’s low-rent districts and passed Wet Wizard Used Books. I don’t know if this is a bad business name, but “wet” isn’t a quality I want to think of when I’m in the market for used books.
I’m not sure if there’s an explanation for the store name, but I think it might be a super-obscure literary reference. In Robert Anton Wilson and Robert Shea’s Illuminatus! trilogy, a classic bit of graffiti gets mixed up with a J.R.R. Tolkien quote, thusly:
If you want to go the sign route, my friends once took the “G” from the Burger King sign. No, not from “Burger King”, but the marquee that read: “Try our new cheesy bacon angus!”
In Brockton, MA they have a bus service for elderly people. It’s called Brockton Assisted Transportation. But I guess that would be too long to put on the buses, so they all have B.A.T. written in huge letters along both sides. I don’t think they thought that one through… or maybe they did
Early one morning back in Texas, a group of drunken folks of my acquaintance once removed some the marquee letters on a Dairy Queen sign that read “country basket,” changing it to “cunt basket.” It was afternoon of the next day before staff in the place took notice of it.
Not too far from me is a motel that has its name on a sign visible only to northbound traffic. Approaching from the southbound side of the highway it appears to be called the Turn Right Over Bridge Motel.