What I know about the production of movies is not first-hand, but comes from years of living with an older brother who is a self-proclaimed movie geek, so as always, take information from a Fish with a grain of salt or a dash of lemon.
Mr Salads, I think you’re on target when it comes to a picture created at the studio level. There are advance screenings, re-edits, focus groups, script editors, script polishing, and in many contracts with actors, sponsors, and other involved persons, there are sometimes script revision rights to be handed out. In general, if you see “Written by John Smith & Bob Jones and Bill Butler & Ed Brown” it’s generally a sign that the script was sent through too many hands.
A particularly powerful actor may get script rights and exercise them to the betterment, or to the detriment, of the film. Rumor has it that John Cusack agreed to do “Con Air” on the grounds that his character wore Berkenstocks. Jeff Goldblum reportedly wanted his character in “Independence Day” to be a fanatic recycler.
It may also be that other interested parties get script rights. Legend has it that the character of Bane was added to “Batman and Robin” because Taco Bell insisted on having 3 heroes and 3 villains to make a 6-cup set.
Independent films are also vulnerable to the Bad Movie syndrome but there is far less money at stake. “The Blair Witch Project” and “El Mariachi” were independents and made for shoestring budgets, and they wouldn’t have had to sell many tickets, relatively, to break even. However, they also get less money for advertising and promotion to attract people to the theater in the first place. For every one of those independent unknowns there is a “Bulworth” and “The Whole Nine Yards” which are independently produced by a big star (Warren Beatty, Bruce Willis) and are not subject to studio oversight. They still may trip up on focus groups and advance screenings, though.
The real problem with the system is that Hollywood makes no distinction between a movie that is Good and a movie that is Profitable. Hollywood sees “Titanic” turn very profitable, and turns around and gives us “Pearl Harbor” using the same formula.
Back in the day, studios had actors under contract for many years. They weren’t required to throw 40% of the budget at one star. They released 25 movies a year, each relatively cheap to make, each fairly low-key, were released for only a couple weeks at a time, and each usually made money moderately. Along came blockbusters like “Jaws,” “Rocky,” “Star Wars,” and others, and the notion occurred that one movie could make or break the entire budget for the year. Now a studio gives us 10 must-see best-movie-of-the-year can’t-miss wanna-be blockbusters and their stinkers are that much more obvious.
But why are they bad? Lots of reasons.
One is an over-reliance on market studies and testing to make a movie homogenous. For a movie to reach blockbuster status it has to reach a wide audience. This means the movie has a bunch of testosterone-driven explosions and eye candy, a romance wedged in somewhere, along with some comic relief shoehorned in on the side, and a nice modern soundtrack (“A Knight’s Tale,” anyone?).
Two is that new ideas are few and far between. A body-switch movie script floats around, and suddenly every studio has one (“18 Again,” “Like Father Like Son,” et al). A volcano movie (“Volcano,” “Dante’s Peak”) or Mars movie (“Mission to Mars,” “Red Planet”) will inspire copycats rushed into production to beat the Other Guy to the box office.
Three is that original, new movies are hard as hell to market. “The Princess Bride” is widely recognized as a fantastic film, but it wasn’t a blockbuster when it was released because it was a Family Swashbuckling Comedy Satire Romance Adventure. The studio had no idea how to sell it and so didn’t; as a result, nobody saw it in the theaters; as a result, the studio could say, “See? If it were good they would have come to see it.” A similar thing happened to “The Wizard of Oz.”
Last is an illuminating quote by Bill Goldman, author of “The Princess Bride,” “Butch Cassidy and the Sundance Kid,” “Misery,” “Marathon Man,” and other screenplays. I don’t remember the exact wording, but he said in essence, “Nobody knows why one movie is successful and the other isn’t. It’s a total crapshoot.”
Hollywood knows this. They have become immune to watching crap. So we end up seeing a lot of crap because Hollywood knows that there’s no real reason why some really cheap, low-budget films succeed and some big-budget blockbusters stink to high heaven. They’ll greenlight it if it fits the formula and looks easy to market.
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Disclaimer: I mention movies above without implication whether one is “good” or “bad,” only that they fit a certain production profile.