When to use “less” and when to use “fewer”. Fewer people today care about the issue, resulting in less discussion about the distinctions.* Style guides counsel writers that “fewer” is used with count nouns, like people, and “less” is used with non-count nouns, like discussions. So far, so good, and almost nobody would churn out the sentence “Less people today care about the issue, resulting in fewer discussion about the distinctions.”
Speaking of discussion, an old Language Log post looked at a book review complaining that the book in question “could have done with less sociological jargon and fewer annoying italics.”
Geoff Pullum said that should be “less annoying italics”. Why? Less is used before plurals and collective nouns like people. Italics is “one of those morphological plurals … that function as a non-count singular.” Politics and linguistics are others.**
Yeah, but. Isn’t the sentence as written elided, with the fuller version being something like “fewer examples of [or words in] annoying italics”. I certainly read it that way. Perhaps Pullum would say that italics is the wrong word in that case, and “less annoying italicizing” would be better. “Italicizing” is a gerund here, used like a singular noun. Although I’d say that the verb italicizing can produce the noun italics.
I usually argue that rewriting sentences may be better for style but that the sentence as given is the base for grammar.
I admit Language Log has always bugged me, because sometimes it bogs down in the most fussily correct pedantic jargon*** and sometimes rolls with changing language, all under an “only we are right” smarminess. I usually land on “Even if they’re right, modern usage doesn’t much care.” This is a case where I can’t decide for myself. I throw myself on the mercy of the Court.
*I found a Dope thread titled “Are there less horses nowadays?”, hence the title.
**Italics does have a singular, italic, as in “bold, italic, and underline,” but I don’t think that’s relevant here.
***“With all verbs except the copula (be), the preterite inflectional form is used to signal what the irrealis form were signifies in the case of the copula.”
