[QUOTE=Spezza]
I work in a furniture store, so I will comment on this practice. First, if the store does sales like this in general - bundling items to make a sale - DON’T buy from them…(snip) (They are) looking for cash, not profit.
[/quote]
They are looking for cash, not profit. They are looking for cash, not profit. Nope, no matter how many times I say it, it still doesn’t make a lick of sense.
Hint: You are BOTH looking to make a profit. That’s why you’re in business! Profit is measured in CASH. It doesn’t matter if you bundle 5 items together or if you sell them piece by piece only; the formula remains the same:
Profit = sales price less your cost.
You typed that with a straight face, didn’t you?
You seem to asserting that quality products aren’t discounted, but then you admit that you DO offer discounts…after you make a nice, tidy profit of $5k.
Listen closely: How much your store marks up an item has NOTHING to do with quality. Whether you discount a product has NOTHING to do with quality. Whether you bundle furniture to sell more furniture has NOTHING to do with quality.
The quality of furniture is 100% dependent on the manufacturer.
Why? Because YOUR store doesn’t do it that way? YOUR business model is the only one that makes sense? Dude, get your nose out of the corporate training manual and start tuning into your common sense.
Scenario 1:
You sell a dining room table for $5000. Your cost is $2500, leaving you a $2500 profit.
Sales price: $5000
Discount: $0
Profit: $2500
Scenario 2:
Competitor sells same dining room table (retail price: $5000). He then offers a 20% discount on the entire order if the customer also orders 6 chairs (retail price: $500 each) and a china cabinet (retail price: $8000).
Sales price: $12400
Discount: $3200
Profit: $4400
By bundling it and offering a discount, not only did the store sell more furniture, which helps them earn them favored status with the manufacturer, but at the end of the day, they made more money. Even at a 30% discount, they’d end up making more money than if they just sold 1 table at a 100% markup:
Sales price: $11,200
Discount: $4800
Profit: $3200
If you want quality, find a reputable manufacturer (e.g. dovetail drawers, solid wood) and then order it off the internet. Then you don’t have to listen to idiot salespeople who try to convince you that them offering you a discount off their 100% markup is somehow degrading the quality of the merchandise.