This must have been discussed before but I haven’t been able to find such a thread. What’s your favorite song that was written for a commercial? I’d like to limit this to songs that were newly written for a commercial, not just great songs that already existed and were appropriated for use in a commercial.
I was thinking about this when remembering this 7-Up commercial from 1970, which was part of 7-Up’s “Uncola” advertising strategy at the time, positioning themselves as the cool, hip alternative to Coke and Pepsi. It was not only a cool song (or so I thought at the time; today it seems good but not great to me), it also inspired a fad for these Balafire light bulbs mounted in soda cans. I had one in my room until it broke.
Roger Nichols and Paul Williams (“The Rainbow Connection”) co-wrote “We’ve Only Just Begun” for a bank commercial. Williams sings on the commercial’s version.
The song would soon after be famously covered by The Carpenters.
As soon as I saw the thread title, I immediately thought of this one. In its original form, as an advertising jingle, it was a remarkably good song, but then Karen Carpenter sang her version of it, and…
Alas, a voice and a talent like Karen Carpenter comes along only a few times in a generation, at most.
(I was going to post a link to the Enjoli Perfume “I’m A Woman” commercial, but discovered it’s a cover of a Leiber and Stoller song made popular by Peggy Lee.)