BIG News: Sunoco Has Been Selected As The Official Fuel Of NASCAR!

While listening to the radio on the ride into work today, sandwiched between a commercial for a slip-n-fall attorney and the traffic report, came this 5 second spot:

Sunoco Has Been Selected As The Official Fuel Of NASCAR

I guess I musta missed the official announcement back on August 15th.

I should admit I consider car racing about as spectacular as watching my clothes spin around inside the washing machine at the laundromat. I don’t even know what the abbreviation NASCAR even stands for.

I’ll leave the old, “Is it a sport?” debate that has plagued mankind for the better part of the last century to race fans and the International Olympic Committee. I have a few more mundane questions that have come to mind since I heard this Earth-shattering news:

  1. So?
    Does this really mean anything to anyone?
  2. Selected, or paid for the rights?
    Steinbrenner’s smart enough to make Anheuser Busch & Adolph Coors battle it out every year with dollars, are NASCAR front-office types as shrewd?
  3. Will I be able to buy racing grade gasoline for my car at the Sunoco pumps anytime soon?
    Or will 112 octane blow my engine?

National Association for Stock Car Auto Racing

  1. Not really. The biggest difference is that the big signs at the entrance and end of pit road are blue and four-sided as opposed to big-ass orange balls. I haven’t heard one team mention a performance difference…

  2. Selected. Sonoco already had a relationship with NASCAR and the move was natural. From your link:

  1. I don’t think you want to do that. 110 octane racing fuel is leaded.

Given the sponsor loyalty of race fans, to be named “Official Whatever of NASCAR” likely translates to millions of dollars for that company.

I’m still waiting for the bird feeder filler modeled after the 12-gallon NASCAR fuel filler.