Local television commercials in Buffalo seem to reply on cheesy adult contemporary-style jingles, performed by subpar studio musicians, even when it seems inappropriate given the product or service advertised. They’re all indistinguishable and leave no impression on one’s memory, except for their sheer badness and creepiness.
“Whether you’re incontinent
or just can’t get around
if you need a little helping hand
our services abound
We’re there when you need us
Frontier Medical Supply!”
Old-school jingles from the 1950s and 1960s are short, easy to remember, instill the name of the business into your memory, and it’s part of a local pop culture heritage. The results are quire different when you have studio musicians singing thirty-second easy-listening odes to stores that sell wheelchairs, aluminum siding, patio enclosures and raised toilet seats for the elderly.