BizOps "propositions" - what do they say you do?

The cable TV channels here have been recently running an ad for this mob. Ever curious, I thought I’d have a look.

If you go to the testimonials page, the first testimonial is from a woman named Rachel Oliver, who is, in fact, the owner of the website and promoter of the business. Nowhere on the site can you find out what it is you are supposed to actually do for the money you are surely going to make in vast quantities.

But she makes a big point of proclaiming what the business is NOT - she says it is not MLM, or spam, nor does it require recruiting friends, relatives, etc.

So I google her, and find a bunch of youtube stuff which seems to link her to a mob called Liberty League (although note that she does not mention Liberty League at all on her website). There are the usual claims of making bazillions of dollars. And there seems to be something of a youtube war between Liberty League on the one side, and variants of it on the other (the variants all proclaiming liberty league to be a rip-off, but their wrinkle on the idea not to be).

BUT NO ONE SAYS WHAT EXACTLY (OR EVEN ROUGHLY) THE JOINER IS SUPPOSED TO DO!
Now clearly, I am never ever going to join one of these operations. But I am utterly intrigued about the business model. When you break through the glass, what do you discover you are supposed to do? Watching oneof the youtube guys seemed to hint that you don’t sell anything. And this guy seems to suggest recruiting is involved. (Don’t bother to watch the last two links. Life is too short. The links are just for reference.)

So are these pure pyramid/recruitment schemes? How does that work, given that the upfront advertising is that they are not? (Yes I realise that they might lie, but how effective is it to lie to get a punter in, then immediately contradict yourself when telling them what they have to do?) Or do they only tell you that, yes, they are a pyramid scheme after they have your cash?

I am familiar with the principle of pyramid operations generally, as well as MLM schemes. But this particular variant (Liberty League) and its cousins has me intrigued. Perhaps they are big in the US. I haven’t struck them before.

Does anybody know their ultimate pitch - what do they finally tell you you are supposed to do? Envelope stuffing? Pay $1000 to be told “run an ad like this one?” Recruit granny? And why does Rachel Oliver not ever use the name Liberty League? Is it some sort of poison, like mentioning Amway or something?