Target (the megastore) is being sued by the National Federation for the Blind for not making their web-site compatible with software for the visually impaired and thus (according to the suit) violating the Americans With Disabilities Act. Target has since updated their site, but the suit has not been dropped and has been given the go ahead as a class action suit. (I’m not sure what damages are sought.)
Google News Cites
Some questions:
1- In your opinion, does this case have merit (especially now that Target has updated the site)?
2- While I can understand AWDA regulations being enforced at a bricks and mortar establishment (among other things there’s the danger/safety considerations of not being compliant), should their online auxiliary (which I can’t believe does anywhere near the volume of business of Target’s stores) be held to the same guidelines? Internet shopping wasn’t even a consideration when the AWDA was passed, after all.
3- Could a blogger- let’s assume one of the big-ones like Andrew Sullivan (who does sell merchandise and accept donations on his site) be held to the same standards if this suit is successful? For that matter, could a publishing house be held to the same standards if they do not release a bestseller in large-print or audio?
You needn’t be a lawyer to answer- just curious.
I’m of the opinion that the Nat’l Federation for the Blind should have handled this without litigation and that they are doing themselves and others covered under the AWDA a disservice. Shopping through Amazon or other visual software compliant retailers while issuing a press-release and having an open letter to Target and other online retailers whose sites are inaccessible to the visually impaired on their own web-site would have been a far better and less- I hate to use the term but I will- whiney resolution and gotten more public sympathy than the involvement of lawyers.
I’m not an Ayn Rand “freemarket capitalism is the greatest good” objectivist by any means, but I really do think that this is something that should be decided by taking your business elsewhere. But I could be wrong and would like to read what others think.