Amazing. Copyright cease and desists always strike me as odd, even at the best of times. At the worst, they’re absurd (as when Ralph Lauren tried to get Polo magazine to stop using the name, claiming that his manly smelly stuff owned it, and ignoring a long history of the game having that name).
In this case Bon Jovi objects to the drink Mijovi stealing his name and slogan. The only thing close to a case I can see is Mijovi’s use of “itsmilife” , which is uncomfortably close to a Bon Jovi song title. But “Mijovi” is different enough that I don’t think he has a case. What’s next, go after Jovians? Jovial people?
And, heck, his real name is Bongiovi anyway. Maybe that’s why he’s so protective of his more famous EZspell moniker.