Growing up, I believed (based on news reports of rampant football hooliganism at the time, combined with a young mind that couldn’t separate hyperbole from reality) that every last Briton was 100 percent all-in on association football. That everything in the country stopped when The Match was on. That British babies were born wearing their favorite team’s kit. Etc.
As an adult, I’ve learned that this isn’t true at all. That there are British sports fans who like tennis or rugby or what have you more than football. That there are Britons who don’t like football, or sports, at all.
About what percentage of your country is truly into football? Define “truly into football” as you will. As a data point, it seems that, though we have a strong sports culture here in the States, a solid 62% aren’t into sports at all, via the Pew Research Center. I’d have though that number was closer to 30%, but that’s why the Pew Research Center is a respected collector of useful data, and I’m just some guy.
So about how many out of 100 Britons don’t give a shit about the football match? How many will have a casual interest? How many will change plans to be able to see it?