The surfer dude isn’t famous. That’s why he says “or are celebrities” because all Californians are not celebrities and he represents those un-celebrities.
And remember, just because you’re not a celebrity in California doesn’t mean you can go walking around looking like a normal human.
The commercial in question was made to replace the one with the Governator. It’s clearly playing off all the stereotypes about California. You’d rather have one with a bunch of schlubs?
That’s really an unfair portrayal of California. We have all kinds of douches out here, not just pretentious ones.
No, I live in NoCal (not by choice) and everyone here is a pretentious douchebag.
I just want to know, who is the Hot Nappy Bikini girl, after the Shamu wetsuit San Diego Girl, that she set up.
I also live in Northern California and think you are completely wrong. I also lived in Southern California and shocker 99% of people are just normal folks with normal jobs and normal families.
You’re all just jealous. It’s going to be in the 80s here today, the sun is shining, and the grape harvest is in. I’m playing golf over near the ocean in Aptos (that’s near Santa Cruz, for you foreigners). Ciao! 
Am not.
I’m in Redding, and there are relatively few pretentious douchebags here…which is not to say that we don’t have hordes of douchebags, we totally do, but not the pretentious kind.
That’s not NorCal. That’s Oregon. 