Lawrence Lessig has an interesting article on Wired at the moment. It seems that NBC won’t license a specific Meet the Press segment to a documentary writer because it portrays the President in an unflattering light. Very interesting, and not really a topic for this thread. It is my jumping-off point, however.
How about if I trademark my name and likeness and refuse to sell licenses to people who wish to denigrate me? That is, even if they aren’t technically guilty of libel/slander, I can still sue them for trademark dilution, and the best they could claim is fair use (which, these days, is a very anemic defense).
It seems tailor-made for any public official, in fact: If you use my name, likeness, or words in a piece I deem unflattering or embarassing, I will sue you and destroy your product. Is it plausible?
Or perhaps President Derleth will only give press conferences on DerlethCorp newsmedia outlets. Then I can claim copyright privilege.