The Margaret Mitchell Estate is still in the 21st century notoriously controlling (Pat Conroy) and litigious (Alice Randall among others) of GWTW and at that time it was controlled by her brother Stephens Mitchell, the most zealous of them all. Joe Hamilton (Carol Burnett’s then husband and her show’s producer) was a long-time Hollywood veteran who was very used to making sure all jots and tittles were taken care of (as shown in court documents for Mama’s Family when the heirs of Dick McMahon filed a quasi-famous lawsuit to recover his shares of the show*). For these reasons I would guess that The Carol Burnett Show sought official permission and blessing from the Mitchell Estate, who would probably have given it willingly for several reasons.
First was the show: The Carol Burnett Show was squeaky clean. It was funny, many (not all) of the sketches hold up well 30+ years later, but there was no controversy associated with it and Carol Burnett was one of the most loved people on prime time ever. They didn’t do topical or controversial issues and the only profanity is in the [hilarious] bloopers reels, so there was no stigma to being parodied on her show and the sketch was respectful.
Also, that sketch was a tie-in that aired the same week (or at least the same month- not sure of the exact dates) that GWTW aired on television (November 1976). The publicity helped both CBS (Burnett’s network) and NBC (the station that first aired GWTW). While GWTW seems to be on TV every other week now, at the time, when there was no home video market to speak of and cable was still teething, this was a HUGE event that garnered media attention for months before it aired and (according to this site a 47.6% ratings share. That’s probably the last time any network got anything like that for a primetime event. Also, while NBC paid $5 million to air GWTW first, CBS was already in negotiations to buy subsequent rights (which according to that same web site they did- they paid $20 million for rights to air the movie 20 times in 20 years) so the Mitchell estate had a financial incentive in playing ball with CBS (getting the price up).
Around the same time I remember SNL doing a send-up of Mandingo, an almost completely forgotten plantation melodrama. This would imply to me that they probably couldn’t get permission to parodize GWTW.
My biggest complaint is the sketch wasn’t funny. It didn’t even make any sense: why would Carol Burnett be mopping a porn store? That’s not even funny on an absurd level. (A former child star or faded celebrity [Robert Blake, Loni Anderson] or some church group dedicated to “cleaning up the porn industry” or whatever mopping it would be funny, perhaps, but even so that’s straining a bit.) Coupled with the incestuous innuendo (“what does she tug to say goodnight to her dad”) I have no trouble believing that Seth McFarlane wrote it in when he was pissed at Burnett and it’s absolutely flipping her the bird, and if true he’s an asshat. That said, I can’t imagine how Whacko Productions (which owns TBCS according to the court papers on Smoking Gun) can demonstrate the $2 million they claim in “actual damages”. I see this one being thrown out of court or Whacko Production paying $300,000 in legal fees to receive an award of $5,000 for the use of the charwoman likeness (which had they not actually explicitly said it was Carol Burnett it wouldn’t even be that much); I’m guessing Carol’s lawyers told her “We’ll take the case, but only for cash up front”.
Of course if The Family Guy does lose, which I can’t see happening but one never can tell, they are so screwed. Everybody from Looney Tunes to whoever owns the rights to Diary of Anne Frank will have recourse.
If I were McFarlane I’d offer to donate $250,000 out of my own pocket to a charity of Burnett’s choice. I’m pretty sure he can afford it, he can write it off on taxes, Burnett’s bruised feelings and McFarlane’s decency both get public warm fuzzies, and he can get back to writing the “Rue McLanahan and Fred ‘Rerun’ Berry’s zombie corpse are now crack whores” interlude for the next episode.